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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82
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  央视网消息(焦点访谈):春光渐好,万物复苏,“春日经济”蓬勃绽放。从踏青赏花到寻味尝鲜,从徒步骑行到登山露营,都不乏亮眼的市场数据和消费表现。记者发现,今年的“春日经济”供需两旺、活力十足,再叠加“假日经济”,消费场景、各类服务和产品不断上新,凸显出消费升级的新趋势。春光无限好,“春日经济”为美好生活增添更多亮色,也为经济社会发展注入新的动能。

  眼下,正值春游旺季。区别于以往常规的赏花、打卡、拍照,今年的“春日经济”场景更加丰富,业态更加多元,凸显出消费升级的新趋势。

  在四川崇州市,30万亩油菜花竞相绽放。当地开通了“低空航线”,游客在半小时的低空飞行中,不仅可以俯瞰一望无际的油菜花海,还能欣赏白墙黛瓦、错落有致的民居庭院,以独特的空中视角尽享美景。当地还趁热推出花海跳伞项目,将极限运动融入赏花,给游客带来别样体验。

  以花为媒,延长产业链,今年春天,这样的“低空+文旅”消费场景一经推出,大受游客欢迎。

  中国旅游研究院院长、文化和旅游部数据中心主任戴斌:“从‘春日经济’的发展趋势来看,消费的谱系变得更丰富、更完善了,消费的能级变得越来越高了。这些消费都是新质生产力和人文经济在推动消费升级。需求侧的变化正在带动供给侧的丰富和完善,从而让赏花经济从单一的点走向消费的链条,游客不仅看,还要吃,还要住,还有交通,还有文化娱乐。”

  从空中到地面,多样的赏花方式不断刷新着人们的春游体验。在四川金堂县,商家在家门口借助春季美景,打造了骆驼骑行、花田火锅、围炉煮茶等丰富的游玩体验。一桌桌“限时上线”的花田火锅,在油菜地里热气腾腾地摆开,游客们三五成群,将新鲜采摘的油菜薹煮进火锅,品尝春天的味道。

  平台数据显示,今年3月,“低空赏花”“低空飞行”相关搜索量同比激增645%,成都的搜索热度更是位居全国第一。“低空+文旅”的消费场景激发出“春日经济”新的增长点,形成供需两旺的态势。今年3月以来,成都推出低空飞行服务的商户数同比增长106%,相关订单量增长超280%。

  戴斌:“这个背后的因素主要有三股力量,一是消费升级,不仅要看,还要体验生活;二是供给升级,过去我只是把资源给你看,现在资源变成生产要素,形成更有内涵、更有附加值的产品;三是各个地方公共服务的完善。”

  记者注意到,各地顺应“春日经济”消费趋势,推出形式多样的惠民活动。湖北发放200万张惠民券,游客线上抢券、线下核销,热门A级景区均可免费入园。上海各家商场结合城市露营、体育运动等春日主题,举办多场体验活动,打造更多春日特色消费新场景。北京发布“九大花事”,助推赏花经济。

  各地多元消费场景的不断焕新,以及促消费政策的持续落地,提振了消费信心,也为消费市场注入了更多活力和动力。

  《跟着团长打县城》沉浸式影视体验项目,参与者除了演员,更多的是游客。这一体验项目以电视剧《亮剑》中攻打平安县城的场景为蓝本,游客在“团长”的指挥下,手持长枪、大刀等道具发起冲锋,深度体验解放县城的激烈场景。

  今年春天,这一“影视+文旅”的游玩模式,成为当地红色旅游产业新的增长点。至今已累计演出260多场,参与游客超32万人次。深度体验的旅游项目带火了革命老区,当地相继推出了《重走支前路》《妇救会》等10多个红色体验剧目,串点成线,打造起一条红色演艺演出链。

  山东临沂红嫂家乡旅游区副总经理闫纪锁:“游客到达景区后,为了有更好的体验感,也会选择一些具有沂蒙山特色的旅游商品和农副产品,这样一来,也带动了景区的二次消费。”

  山东临沂沂南县文化和旅游局局长董守胜:“目前,沂南县开放了红色旅游地7家,辐射带动周边21个村庄、3200余名村民实现就业,实现年人均增收近1.5万元。创新是拉动消费的新引擎,通过深度挖掘,加上新场景打造,能够让人耳目一新,这样才能够吸引人气,这也就是新的消费增长点。”

  这个春天,陕西渭南华州区政府购买了300场皮影戏,免费为游客演出,使游客在体验山水美景的同时,感受非物质文化遗产的魅力。浙江长兴打造了以茶经为主题的沉浸式趣味体验项目,将采茶、制茶、品茶的茶文化体验融入旅游,打造出新的消费场景。河北邯郸依托3000多年的古城文化,打造了西阳寺、垚岸、天琛等集田园体验、文化旅游、亲子研学为一体的旅游基地,春日接待游客25万人次,带动消费2.3亿元。

  记者梳理发现,一季度以来,各地拥有沉浸式文旅体验项目的景区经济收益显著提升,依托文化赋能,已经悄然完成“从配套增值到利润引擎”的升级。

  记者观察发现,“春日经济”呈现出勃勃生机,不仅得益于文化赋能,更离不开科技加持。今年春天,AI大模型、机器人、云计算、智慧屏等科技应用愈发广泛,让游客眼前一亮的同时,进一步提升了消费体验。

  游客任先生是第三次来登泰山,与前两次感到吃力的经历不同,这次的登山有了外骨骼机器人的助力,他明显感觉轻松了许多。今年春天,泰山景区引入外骨骼机器人火爆出圈,为登山游客带来全新的消费体验。

  记者了解到,这种外骨骼机器人装备是专门为登山场景设计的。清明期间,有超过5000名游客租赁使用,中老年群体和家庭游客占比达到65%。

  记者注意到,在“春日经济”和旅游消费的双重助力下,户外装备、赏花穿搭、露营骑行等产品迎来销量增长。平台数据显示,清明假期前一周,户外防晒衣销量环比增长240%;运动相机销量环比增长654%;城市自行车销量环比增长46%,骑行穿戴装备销量环比增长67%;帐篷销量环比增长74%,露营桌椅销量环比增长70%。

  浙江武义县是全国旅游休闲用品的重要生产基地,户外用品产量占全国的40%以上。记者在企业生产车间看到,30多条生产线开足马力,加班加点赶制户外折叠椅、折叠桌等订单产品,月订单销量达到130万件左右。

  而在浙江金华的另一家户外休闲用品生产企业,每天都有四五万把休闲椅生产下线,发往全国各地。企业负责人告诉记者,火热的“春日经济”也倒逼他们及时抓住市场机遇,加大产品研发力度。

  最新数据显示,今年一季度,线下消费热度指数同比增长14.2%,生活服务消费热度指数同比增长18.3%。数字背后是政策红利的持续释放,更是无数普通消费者对春日美好生活的热切奔赴。暖洋洋的“春日经济”,开启的是一整年的活力。

  戴斌:“旅游正在成为日渐显著的战略性支柱产业,因为它是长期性的、基础性的,也是拉动性很强的产业,所以不管是春日旅游,还是一年四个季节、七个节假日的旅游,对整个经济社会发展的拉动作用日渐显著。旅游经济呈现出供需两旺、文旅融合、科技赋能的新特征,烟火气、文化味、科技感,在这个春天表现得淋漓尽致。我们能感觉到呈现出文化自信和文化自觉,让我们有更多的获得感和满意度,推动旅游业高质量发展行稳致远。”

  以“春”为名的消费大餐,不仅折射出中国消费升级的强劲动能,更成为内需增长新周期的生动注脚。春潮涌动处,扬帆正当时。当政策红利与技术创新叠加共振,消费升级不仅成为经济复苏的“稳定器”,更蕴藏着高质量发展的密码。时不我待,抓住春日经济的“窗口期”,不断推出新的消费产品,新的消费场景,为经济高质量发展注入盎然春意。新闻结尾 今世巨星全文免费阅读 - 揭示时尚界背后的秘密,令人惊艳的视的相关文章
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