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每经记者温梦华    每经编辑叶峰    

4月22日晚间,顺鑫农业同时交出2024年全年和2025年一季度的“答卷”。

据财报数据,2024年公司营收约91.26亿元,同比下降13.85%;归属于上市公司股东的净利润2.31亿元,上年同期净亏损2.96亿元。

剥离房地产业务之后,“轻装上阵”的顺鑫农业似乎并不如想象中“顺心”。虽然2024年公司扭亏为盈,但整体上却面临“增利不增收”的困局。贡献了近八成营收的白酒业务,虽然2024年实现营收70.41亿元,同比增长3.19%,但毛利率整体下滑5.23个百分点;另一大猪肉业务则再次“拖后腿”,实现营收约18.91亿元,同比下滑27.21%,毛利率仅2.42%。

面对愈发激烈的市场竞争,白酒毛利率下滑、养猪利润微薄,顺鑫农业该如何突围?

《每日经济新闻·将进酒》记者注意到,2022年~2024年,顺鑫农业除第一季度盈利外,第二、三、四季度均为亏损。而2025年第一季度,顺鑫农业营收、净利润却出现同比双下滑,或会给2025年全年业绩完成带来不小压力。

营收连年下滑,利润扭亏却“不增收”

四年缩水近四成、跌破百亿元

2024年,甩掉了房地产“包袱”的顺鑫农业终于扭亏为盈,但其营收表现依旧不尽如人意。公司全年实现营收约91.26亿元,同比下降13.85%。

从数据来看,2021年~2024年顺鑫农业的营收持续下滑,短短4年间,公司营收从2021年的148.69亿元下滑至2024年的不足百亿元,整体缩水大约近四成。

数据来源:顺鑫农业历年年报

白酒、养猪、地产,曾经是顺鑫农业营收的“三驾马车”,但随着2023年底房地产业务的剥离,公司营收的重任落在了白酒和养猪两大业务上。过去一年,白酒板块扛起了顺鑫农业的营收大旗,为公司贡献了近八成营收。

数据显示,2024年公司白酒业务实现营收70.41亿元,同比增长3.19%;2024年实现销量36.94万千升,产量37.88万千升,均实现同比增长。而公司猪肉业务实现营业收入18.91亿元,同比减少27.21%。

顺鑫农业2024年年报截图

值得注意的是,从顺鑫农业近三年数据来看,第一季度往往是撑起公司营收的“主力军”。《每日经济新闻·将进酒》记者梳理发现,2022年~2024年,公司除第一季度盈利外,第二、三、四季度均为亏损。

而今年第一季度,顺鑫农业营收、净利润均同比下滑。数据显示,2025年第一季度公司实现营业收入约32.58亿元,同比下降19.69%;归属于上市公司股东的净利润约2.82亿元,同比下降37.34%。

白酒营收从百亿元下滑至70.41亿

竞争加剧之下,高中低档产品毛利率均下滑

白酒成为顺鑫农业的“绝对主力”。白酒产业的主要产品以“牛栏山”和“宁诚”为代表,“牛栏山”目前拥有“经典二锅头”“传统二锅头”“百年牛栏山”“珍品牛栏山”“陈酿牛栏山”五大系列产品;“宁诚”现主要为绵香型宁城老窖白酒。

然而,随着白酒产业迈入深度调整期,行业竞争不断加剧,白酒业务虽然为公司贡献了近八成营收,但2022年、2023年公司白酒营收连续两年下滑。

《每日经济新闻·将进酒》记者梳理发现,2021年~2024年,公司白酒营收整体呈现波动下滑,白酒营收从2021年的约102.25亿元下滑至2024年的约70.41亿元。

数据来源:顺鑫农业历年年报

当前,性价比已经成为理性消费市场的重要趋势,大众酒、特别是光瓶酒赛道的竞争也逐步加剧。而顺鑫农业的白酒业务,就集中在这一赛道当中。

过去几年,光瓶酒市场迅速增长。据中国酒业协会数据预测,2013年~2021年间,光瓶酒行业规模由352亿元增长至988亿元,2024年市场规模会超过1500亿元。今年年初,中酒协强调,中低端市场的潜力在于其背后庞大的消费群体,伴随居民收入提高,这一市场价格段有望成为酒企新的增长点。

公司年报中对光瓶酒市场的分析为,随着理性消费理念的深入,白酒消费市场格局发生了新的变化,以光瓶酒为代表的民酒消费正逐步发展。近年来,优质光瓶酒市场保持增长势态,形成白酒行业新赛道,但其在保持较高景气度的同时,民酒消费市场的内外部竞争压力也持续增大。

虽然坐拥“牛栏山”等老牌光瓶酒品牌,但公司似乎没能“乘势而上”,毛利率整体下降。

数据显示,2024年公司高档酒(≥50元/500ml)营收约为9.72亿元,同比下滑0.59%;中档酒(≥10<50元/500ml)营收约10.95亿元,同比下滑1.53%;低档酒(<10元/500ml)营收则约为49.74亿元,同比增长5.08%。

白酒业务整体毛利率44.99%,同比下滑5.23个百分点;从产品类别来看,高档酒、中档酒、低档酒同比均有下滑。

顺鑫农业2024年年报截图

毛利率仅2.42%,猪肉业务“再拖后腿”?

营收多年下滑,频频引发投资者关注

公司的猪肉业务营收,这次还是“拖了后腿”。

财报显示,公司的猪肉业务主要为屠宰业务、种畜养殖业务,其中屠宰业务“占大头”。

公司表示,目前已经拥有集种猪繁育、生猪养殖、屠宰加工、肉制品深加工、冷链物流配送为一体的完整产业链。屠宰能力和冷库储藏能力具有优势,且是北京菜篮子工程重要组成部分和重大赛事活动的猪肉产品供应商。

2024年公司猪肉业务实现营收18.91亿元,同比下滑27.21%。其中,屠宰业务营收同比下滑29.64%,占公司营收的比重也由2023年的22.67%下滑至2024年的18.51%。

如果将时间线拉长,从2021年开始顺鑫农业的猪肉业务就开始连年下滑,猪肉业务的收入从2021年的36.02亿元下滑至2024年的18.91亿元。

此外,2024年猪肉产品的毛利率仅2.42%,而2021年~2023年猪肉产品的毛利率则分别为3.35%、3.31%、-5.94%。

数据来源:顺鑫农业历年年报

今年1月,顺鑫农业公告称,对全资子公司北京顺鑫鹏程畜牧科技有限公司减资,减资完成后,该公司的注册资本将从4亿元大幅缩减至50万元,但顺鑫农业仍持有其100%的股权。同时,拟注销子公司内蒙古顺鑫农业小店种猪育种有限公司及孙公司汉中顺鑫生猪产业联盟服务有限公司。而这两家公司在设立后并未开展实际经营业务。

其后就有投资者提出疑问,询问这些行动是否意味着顺鑫农业正在剥离猪产业,以更加聚焦于白酒主业。1月10日,顺鑫农业方面回应称:公司将继续聚焦白酒和猪肉两大主业,并无剥离猪肉产业的计划。

《每日经济新闻·将进酒》记者注意到,在顺鑫农业2024年接待调研、沟通、采访等活动中,关于猪肉业务经营情况的咨询也曾出现多次。

但从猪肉业务的业绩表现来看,未来能否“逆袭”助力顺鑫农业突围,仍要画一个大大的问号。

封面图片来源:每日经济新闻资料图

热点栏目自选股数据中心行情中心资金流向模拟交易客户端

  中广核矿业(01164)股价上涨3.52%,现报1.47港元,成交额2820.01万港元。

  中广核矿业发布公告,2025年第一季度,该集团旗下投资的矿山共生产天然铀659.1tU,本季度计划完成率110.7%。其中,该集团持股49%的哈萨克斯坦合营企业谢米兹拜伊铀有限责任合伙企业(“谢公司”)生产天然铀231.3tU;而另一持股49%之哈萨克斯坦联营公司矿业公司奥尔塔雷克有限责任合伙企业(“奥公司”)生产天然铀427.8tU。

  截至2025年3月31日,本集团持有天然铀1,262tU(约328万磅U3O8),加权平均成本为71.37美元╱磅U3O8;已签订但尚未交付的天然铀销售量3,679tU(约956万磅U3O8),加权平均售价为81.88美元╱磅U3O8。

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