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  来源:证券之星

  继2024年营利双降后,创维数字(000810.SZ)在2025年一季度业绩持续下滑,净利润更是同比暴跌超9成。

  证券之星注意到,智能终端作为公司的支柱业务,受市场消费需求不足等因素影响,陷入量价齐跌困局。主业承压之下,公司扩产之举引发外界质疑。同时,公司海外布局受挫,此前收购的海外子公司收入缩水。目前,以AI眼镜为代表的产品线被视为是新的增长点,但该产品尚在培育期,尚未形成规模化收入,不具备扭转公司业绩颓势的能力。

  01. 业绩颓势难止,逆势扩产惹争议

  公开资料显示,创维数字成立于2002年,是国内较早从事机顶盒研发与销售的企业。经过多年发展,公司目前主营业务涵盖智能终端、专业显示及运营服务业务三大板块。

  财报数据显示,公司最近一年及一期的业绩呈持续下滑态势。2024年年报显示,公司全年实现营收86.93亿元,同比下滑18.2%;归母净利润为2.51亿元,同比下滑58.34%,连续两年出现营利双降的情况。

  创维数字业绩下滑颓势延续至2025年。一季报显示,公司实现营收17.99亿元,同比下滑21.24%;归母净利润为532.74万元,同比下滑94.98%。对于Q1业绩下滑的原因,公司对外表示主要系部分订单目前仍在积压导致无法确认营收,以及2024年受环境影响,宽带等产品毛利较低,对净利产生一定影响。

  结合2024年年报来看,智能终端为公司的营收支柱,为公司贡献了超7成收入。据了解,该业务主要面向国内三大通信运营商和广电网络运营商、海外电信与综合运营商提供系统集成以及零售渠道销售,产品包括智能机顶盒、Wi-Fi路由器、XR(VR/MR/AR)解决方案等。

  受产品客单价严重下滑、市场消费需求不足等因素影响,公司的智能终端产品的销量及收入均出现下滑。2024年,公司智能终端销售量为4951.39万台,同比下滑3.3%;实现营收65.58亿元,同比下滑16.59%。

  同时,受价格战影响,创维数字的智能终端产品价格不断下探,结合收入及销售量计算,智能终端产品均价为132.45元/台,同比下滑13.8%。同时,公司机顶盒等智能终端的毛利率同比下滑4.22个百分点,为16.11%,拉低了公司整体毛利率水平。2024年公司销售毛利率为14.56%,同比下滑2.19个百分点,创近10年新低。

  在智能终端收入下滑的背景下,创维数字坚持扩产的举动遭到外界质疑。3月24日,公司发布公告称,为进一步推进公司产能布局,公司拟斥资不超过9.32亿元继续投建惠州产业园二期项目。

  该项目有两个地块分别建设:ZKC-063-21地块已于2024年度开工建设,总投资不超过5.82亿元;ZKC-064-03地块已经规划完毕拟将于2025年度开始建设,总投资不超过3.5亿元。

  据了解,二期项目主要投向公司的智能终端业务,包括新建数字厂房及相关智慧园区、IT配套设施,购置先进的智能终端产品组装生产线、SMT生产线及信息系统等,旨在扩大公司数字智能机顶盒、网络通信连接设备及VR/MR/AR产品的生产能力。

  但在业内人士看来,当前智能终端市场已呈现明显的供过于求态势。在行业竞争加剧、终端消费需求疲软的双重压力下,新增产能能否被完全消化存在较大不确定性。

  02. 显示业务收入下降,海外市场表现疲软

  除了支柱业务之外,创维数字的专业显示业务的表现亦不容乐观,其产品销量及收入下滑幅度均高于智能终端业务。

  2024年,公司专业显示销量为1444.17万台,同比跌超7成。公司称主要是公司处置深圳创维光学科技有限公司,光学元器件产品销量减少导致。

  同期,专业显示业务实现营收为17.15亿元,同比下降28.77%。其中,汽车电子车载显示总成业务、显示模组与IOT物联网业务分别实现营收12.27亿元、4.39亿元,同比变动幅度分别为26.39%、-59.99%。可见,显示模组与IOT物联网业务收入大跌拖累了该业务的整体表现,这主要是由于中小尺寸手机显示模组业务面临激烈的市场竞争所致。

  分地区来看,创维数字海外业务的发展同样面临困境。

  证券之星注意到,在海外市场上,公司一方面通过收购欧洲STRONG集团以及英国CALDERO公司的收购,步入全球高端B2B以及B2C的市场。另一方面,公司在南非拥有自建工厂,在土耳其、巴西、印度、泰国及墨西哥等地均有合作的加工厂。

  尽管海外布局动作不断,但财报数据显示,公司海外市场表现并不理想。2024年,公司海外收入为36.07亿元,同比下滑16.91%。聚焦于公司收购的两家海外子公司,2024年,STRONG集团营收出现下滑,同比下滑2.35%,为8.73亿元;而CALDERO因经营策略调整正在办理注销清算,创维数字对原收购形成的商誉进行了全额计提。

  随着收入持续下滑,公司现金流状况也受到影响。2024年,创维数字经营活动产生的现金流量净额为3.34亿元,同比减少29.8%,主要营业收入下降、销售回款减少所致。

  03. 主业承压之际,新产品线难救场

  证券之星注意到,在核心业务表现疲软的背景下,XR(VR/MR/AR)终端和AI眼镜产品被外界视为是创维数字突围的关键。

  在XR业务上,公司主要聚焦海外B端定制化市场,以Pancake系列产品为主,为行业客户提供整套XR解决方案实现销售。

  虽然公司并未在财报中披露XR产品的收入表现,但结合行业来看,XR的全球出货量正在下滑。据洛图科技(RUNTO)发布的数据显示,2024年全球XR设备出货量为731万台,同比下降10.3%。其中,中国XR设备市场在全渠道的销量为53.6万台,同比下降12.5%。在这一背景下,公司的XR业务的拓展将面临一定挑战。

  在AI眼镜产品方面,今年4月,创维数字旗下创维XR发布首款全场景AI智能眼镜。由于该产品刚刚推出,市场接受度和行业应用仍在探索阶段,目前仍处于市场培育期,短期内难以对公司整体业绩形成实质性支撑。

  行业人士指出,目前国内虽已有一些让人眼前一亮的AI眼镜产品,但还未出现巨头公司和知名产品,究其原因主要还是这个行业仍处于发展的初期阶段,AI眼镜的市场规模较小。当前,整个AI眼镜赛道的投资更偏向于主题投资,尚未进入能对上市公司产生显著的实质性业绩贡献阶段。

  证券之星注意到,在主业承压、新产品尚未形成规模化收入的背景下,公司正在控制成本、缩减开支。2024年及2025年一季度财报显示,公司的经营费用呈下滑态势。上述报告期内,公司销售费用、管理费用及研发费用合计金额分别为11.47亿元、2.49亿元,分别同比下滑11.43%、12.01%。(本文首发证券之星,作者|李若菡)

专题:2025基金一季报:最新持仓曝光!

  2025年一季度收官,各类股票型ETF基金的表现备受瞩目。黄金、科技主题ETF涨幅领跑,而券商、能源、国企等传统板块相关ETF普遍下跌,跌幅榜前30名产品平均回报率为-7.3%,汇添富能源ETF、国泰煤炭ETF最大回撤超10%。

  从涨幅榜来看,在全球经济复苏放缓、地缘政治冲突加剧及美联储降息预期反复影响下,黄金的避险属性凸显,推动相关ETF净值大幅攀升。华夏黄金股ETF、永赢黄金股ETF、工银瑞信黄金股ETF基金、国泰黄金股票ETF回报率均超23%,显著跑赢大盘。同期现货黄金一季度累涨18.48%;COMEX黄金期货6月合约一季度累涨17.21%,直接拉动黄金采掘、冶炼企业估值修复。

  数据来源:Wind截止至20250423

  另外,人工智能、机器人等前沿领域技术突破叠加政策红利释放,科技赛道ETF同样表现出色。博时科创AIETF、银华科创板人工智能ETF回报率均超20%。涨幅榜单中含有“机器人”字眼的共有7只ETF,回报率均超13%。

  从跌幅榜来看,能源主题ETF占据跌幅榜前三席,汇添富能源ETF跌-10.85%、国泰煤炭ETF跌-10.35%、广发能源ETF基金跌-9.86%。此外,券商板块遭遇戴维斯双杀,证券类ETF霸榜跌幅榜,30只产品中16只为券商主题ETF,平均跌幅达-7.1%。国企主题ETF普遍下跌,南方中国国企ETF、平安国企共赢ETF、汇添富上海国企ETF均跌超7%。

  数据来源:Wind截止至20250423

  从资金流向来看,一季度,机器人ETF成为资金宠儿。华夏机器人ETF净流入额高达74.61亿元;天弘机器人ETF净流入额达34.09亿元;机器人ETF易方达、嘉实机器人指数ETF、景顺长城机器人50ETF净流入额较为靠前。同时,科创AIETF、人工智能ETF科创等也获资金青睐,反映出市场对科技创新领域的长期看好。

  数据来源:Wind截止至20250423

  此外,尽管行业景气度下行,国泰煤炭ETF仍获14.89亿元净流入,或与高分红属性对险资的吸引力有关;国泰证券ETF逆势吸金47.74亿元,或也反映机构投资者对资本市场改革(全面注册制深化、中证金降费政策)的长线布局预期。

  综合来看,一季度股票型ETF基金的表现呈现出以下特点:能源ETF和煤炭ETF的跌幅较大,可能与全球能源市场的波动和煤炭价格的下跌有关。尽管这些领域的基金在一季度表现不佳,但其净资金流入仍然为正,显示出市场对该领域的长期看好。投资者应根据自身风险承受能力与投资目标,合理配置股票型ETF基金。

  对于追求稳健收益者,可适当配置黄金股ETF;风险偏好较高且看好科技发展者,科技类ETF可纳入组合。同时,分散投资、长期持有,方能在复杂市场中收获理想回报。

  展望后续市场,黄金股ETF在全球经济波动、地缘政治风险未消背景下,仍具避险配置价值,但需关注金价波动风险。科技赛道中,人工智能、机器人等领域,随着技术落地与产业推进,有望延续增长态势,不过短期估值波动或加剧。投资者应根据自身风险承受能力与投资目标,合理配置股票型ETF基金。

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