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  以产品力突围靠性价比出海

  广交会见证中国智造新突破硬核技术打开全球市场

  文/广州日报全媒体记者赵方圆(除署名外)本版图片/广州日报全媒体记者吴子良、王燕、杨耀烨

  智能仿生手能精准“猜”出大脑所想,无叶净化风扇打开DIY市场,高空幕墙清洗机器人省钱又省力……记者在第137届广交会上巡馆时发现,从智能AI加码、定制化生产,不断打磨产品力;到凭借“硬核”技术突破国外技术封锁,为产品性价比筑牢根基;再到前瞻性布局产能,整合全球供应链,中国智造军团正积极探索出海“突围”新路径。

  与此同时,中国智造军团也以行动凝聚起共识:真正的全球化从来不是选择题,而是用新质生产力书写的必答题。当关税筑起的高墙壁垒遇上创新智造的破壁之锤,终将在全球市场对“共赢”的期盼中迎来破晓时刻。

  打磨产品力技术创新+智能交互+场景定制

  第137届广交会首日就有多家企业传来捷报,当日漳州灿坤推出的全自动咖啡机已成功签订超过30个货柜的订单,展现出产品在国际市场的强劲竞争力。

  “我们两天内一共接待了超过40家客户,签约金额超过1000万美元!”灿坤集团产品经理王乔孍兴奋地告诉记者,光4月15日他们就接待了25家外商客户,接单达673万美元,第二天的生意比第一天还要更好。

  “这款产品真正实现了‘一键大师级’体验。”王乔孍说,它不仅攻克了高压咖啡制作的复杂工序,更针对行业普遍存在的清洁难题,创新研发了一键自清洁系统,让用户在享受咖啡的同时彻底解放双手。

  同样在橙色云互联网设计有限公司(下称“橙色云”)展位,一台搭载了等离子技术与智能屏幕显示的吹风机引来不少海外客商围观、询问。公司总经理刘中原介绍,这是公司今年全新升级的等离子高速吹风机,它拥有专为女士设计的长发模式、专为男士设计的短发模式、儿童模式、宠物模式等6种不同的智能模式。

  今年一季度,橙色云在海外市场销售额同比增长43%,持续研发创新是公司的出海“武功秘籍”。刘中原告诉记者,公司通过不断增加产品的科技属性增强产品力,近期还推出了搭载AI的智能吹风机,无论距离远近都会通过自动感应保持恒温。

  值得注意的是,产品设计在全球市场竞争中的地位日益凸显,正逐步成为企业塑造产品力的关键要素。浙江弩牌电器有限公司一款无叶净化风扇,突破了传统无叶风扇的设计思路,获得了本届广交会设计创新奖金奖。公司总经理陈海波发现,目前很多客户有DIY的需求,比如将一些IP、品牌元素、个性化定制融入其中等。他们就针对这些需求去做一些定制化产品。

  “小批量的定制,这类客户的黏性是很高的。产品一旦卖出,它会一点点做大。”陈海波告诉记者:“我印象最深的是一位新加坡的老客户,现场提出要在产品中增加某些功能,当他们提出需求的时候,我们就已经具备这样的定制化能力了,客户非常开心,近期就准备下单。”

  优化性价比假肢“出海”价格低至1/7

  记者巡馆时注意到,性价比已不再等同于低质量或同质化,恰恰相反,不断迭代升级的核心“硬核”技术,正成为中国智造军团强势打开海外市场大门的驱动力和强有力的支撑。

  智能仿生手能够精准“猜”出大脑所想,让每根手指实现精细运动;还能根据用户意图做出各种手势,手随心动。虽然仅成立10年,强脑科技已是国内首家脑机接口领域独角兽企业。

  强脑科技公关负责人潘思瑜告诉记者,公司假肢出海的竞品来自德国、冰岛等国家的企业,但由于打破了欧美产品的技术垄断,用国产化替代方案,价格仅为国外同类产品价格的五分之一至七分之一。目前,智能仿生手、仿生腿均已获得美国FDA认证,在欧美国家迅速扩张市场,去年全年建立了几十个新的客户关系,预计今年将迎来爆发。

  来自广州黄埔区的广东凌度智能科技发展有限公司带来了自家拳头产品——一款在12级台风中仍能强有力地吸附在玻璃上,能够对三五百米高的摩天大楼进行清洗的高空幕墙清洗机器人。该产品无须外接水管,因此“圈粉”了无数海外客商,特别是中东采购商。

  “我们产品的水循环功能非常省钱;国外的清洗价格比较高昂,清洗一栋大楼是每平方米2美元。用我们的机器,清洗1—2栋楼就能回本;从效率上看,该产品理论数值一个小时可以清洗700平方米,人工一天只能做500平方米,效率是人工3—5倍。因此,我们的产品有很大竞争力。”公司销售总监陈思宏表示。

  布局供应链开拓新兴市场提升适配力

  中国智造军团正积极布局海外市场,通过优化产能、拓展新兴市场、整合全球供应链等策略,不断提升自身的市场竞争力和抗风险能力。

  王乔孍所在的公司早已针对全球化产能进行布局。“我们除了漳州总部生产基地外,印尼海外工厂2011年也已布局,能够有效对冲关税风险。高端产品线一定程度上也起到了缓冲作用。下一步,公司将重点开拓中亚、北非及中东等新兴市场,并通过模块化设计提升产品在地化适配能力。”

  自2003年开始生产燃气热水器和燃气锅炉产品的中山市力科电器有限公司,2016年、2017年做到了中国燃气热水器海关数据的出口第一,近年在俄罗斯、西班牙和美国等地设立分公司,持续向自有品牌和高端市场转型升级;并通过整合欧洲核心零部件的供应链资源,建立战略合作关系,积累了欧洲高端产品的成本领先优势。

  在公司总经理陈明君看来,保持市场竞争优势的关键是要整合全球供应链,“其实我们从前年就开始关注土耳其市场,因为他们的产业链和人才相对丰富,必要的时候,我们会在自己的能力范围内尽可能去做一些布局。”新闻结尾 吴镇宇曹格,震撼剧情来袭,海贼们的冒险再度升级!的相关文章
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