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◎记者罗茂林刘逸鹏

日前,SPARK2025腾讯游戏发布会在线上举行,公布了46款海内外游戏的最新动态,含24款游戏新品。与以往不同的是,本次发布会首次以“制作”“发行”“投资”三大篇章展示产品,让业内一睹为腾讯贡献了近2000亿元年收入的业务的最新动态。

腾讯游戏生态是如今中国游戏产业的一个缩影。近年来,国产游戏在全球游戏市场占比不断提升,不少优秀游戏作品在海外市场赢得大批忠实玩家,游戏出海的成绩颇为亮眼。

大厂产品生态日渐完善

在腾讯一年一度的游戏发布会上,多款备受期待的新游戏揭开“面纱”。其中,《王者荣耀世界》在此次发布会上公布了最新进展,含组队BOSS等多人玩法,凸显多人协作特色。除此之外,包括《无畏契约》在内多个热门IP游戏均有新产品亮相。

在今年大会上,腾讯一改惯例,首次设立“投资篇”,展现了腾讯游戏对外的广泛布局。记者梳理发现,在“投资篇”公布的作品中,开发商涉及的国家包括加拿大、德国、瑞典、波兰、挪威等;游戏类型包括动作角色扮演单机、开放世界生存建造、生存动作角色扮演、第三人称生存恐怖、叙事冒险、科幻动作冒险、开放世界多人在线等。

“自研+发行+投资”,三者共同构筑起腾讯游戏繁荣的生态。事实上,不止是腾讯,近年来越来越多国内的游戏大厂纷纷加大了游戏研发运营的储备。

以网易为例,据其2024年第四季度及全年财报披露,网易游戏通过“研发+发行”双轮驱动,构建了覆盖战术射击、超级英雄RPG等多元赛道的产品储备库。在全年的财务数据中,网易总营收达到1053亿元,游戏及相关增值服务营收占据836亿元的份额,在线游戏净收入为804亿元,同比增长6%。

不仅是数量种类庞大,着眼于长期运营的策略正在被越来越多头部厂商认同。

财报显示,2024年,网易旗下如《大话西游2》《梦幻西游》电脑版及手游、《率土之滨》等系列游戏人气颇高,展现出网易游戏的长线运营能力,部分游戏的运营时间甚至超过20年。

在新兴崛起的游戏公司中,米哈游也颇具代表性。近年来,米哈游从二次元游戏出发,逐渐形成自己的“IP生态”,为游戏的长线运营提供了可能。

其中,围绕“崩坏”这一原创IP,米哈游精心打造了包括移动游戏、漫画、动画、轻小说以及动漫周边产品在内的多元产品矩阵。这些产品不仅覆盖了二次元文化产业的多重领域,更通过“崩坏”IP这一纽带,实现了人物角色、故事主线、世界观和价值观的深度融合。

游戏出海步伐加快

根据腾讯最新发布的财报,2024年腾讯游戏收入为1977亿元,同比增长9.9%。其中,本土市场游戏收入增长10%至1397亿元,国际市场为580亿元,同比增长9%。单看第四季度,腾讯游戏实现收入492亿元,其中本土市场收入同比增长23%,而国际市场收入则同比增长15%至160亿元。

3月28日,知名游戏公司育碧宣布将旗下知名IP《刺客信条》《孤岛惊魂》及《汤姆·克兰西:彩虹六号》系列IP及产品单独分割,并放入新成立的独立子公司中,以此快速推进其运营模式的革新。腾讯以11.6亿欧元注资获取该子公司25%股权。

近年来,随着电竞产业的不断发展繁荣,不少中国游戏公司沿着“一带一路”将游戏出海推向新的高度。如上海新兴游戏厂商沐瞳科技的M系列赛事、腾讯的《传说对决》国际冠军、网易的《荒野行动(KNIVESOUT)》国际版职业联赛等,均成为东南亚地区的热门赛事。

就在不久前,由英雄电竞主办的亚洲首个国际综合性电竞赛事——电子竞技亚洲冠军联赛(HEROESPORTSAsianChampionsLeague,简称:英雄亚冠联赛ACL)在上海正式启动。

作为目前亚洲范围内级别最高、规模最大的国际性综合电子竞技赛事,首届英雄亚冠联赛ACL将汇集九个顶级电竞赛事项目,并且,本届英雄亚冠联赛ACL已确定为多个项目提供直通电竞世界杯(EsportsWorldCup,简称EWC)名额。

热点栏目自选股数据中心行情中心资金流向模拟交易客户端

  世纪建业(00079)公布,于2025年4月14日至17日,公司经其全资附属公司于市场上出售总数合共6万个领展房产基金单位,平均售价为每领展房产基金单位约港币34.325元,出售所得款项总额港币205.95万元(不包括交易成本)。出售事项后,该集团持有786,117领展房产基金单位。

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