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狂暴警花后菊,如何在激烈竞争中脱颖而出

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  来源:中国平安

  香港、上海,2025年4月25日,中国平安保险(集团)股份有限公司(以下简称“中国平安”、“平安”、“集团”或“公司”,股份代码:香港联合交易所02318,上海证券交易所601318)今日公布截至2025年3月31日止三个月期间业绩。

  2025年第一季度,随着各项宏观政策继续发力显效,国民经济起步平稳、开局良好,延续回升向好态势。但当前外部环境更趋复杂严峻,仍面临国内有效需求增长动力不足,经济回升向好基础还需巩固,全球资本市场波动加剧等问题。公司坚守金融主业,增强创新引领作用,推动高质量发展,实现整体经营基本面稳固、业绩保持稳健。

  2025年第一季度,集团实现归属于母公司股东的营运利润379.07亿元,同比增长2.4%;其中,寿险及健康险业务归属于母公司股东的营运利润268.64亿元,同比增长5.0%。集团总资产突破13万亿元,达13.18万亿元。

  寿险业务渠道综合实力增强,高质量发展成效显著。寿险及健康险业务新业务价值达成128.91亿元,同比强劲增长34.9%,新业务价值率达成32.0%,同比增长10.4个百分点。其中,银保渠道新业务价值同比增长170.8%,社区金融服务渠道新业务价值同比增长171.3%。综合金融模式不断深化,截至2025年3月31日,平安个人客户数近2.45亿,较年初增长1.0%,其中持有集团内4个及以上合同的客户留存率达98.0%。医疗养老战略持续落地,截至2025年3月末,平安近2.45亿的个人客户中有近63%的客户同时享有医疗养老生态圈提供的服务权益。保险资金投资业绩优良。2025年第一季度,平安保险资金投资组合实现非年化综合投资收益率1.3%,同比上升0.2个百分点。

  综合金融模式不断深化

  寿险多渠道综合实力显著增强

  以客户需求为核心导向,夯实个人客户经营。截至2025年3月31日,集团个人客户数近2.45亿,较年初增长1.0%;客均持有合同2.93个,较年初增长0.3%。客户留存高,截至2025年3月31日,持有集团内4个及以上合同客户的留存率达98.0%,较仅有一个合同客户的留存率高11.9个百分点。客户增长优,2025年第一季度新增客户864万,同比增长20.0%。产品渗透好,个人客户主要产品的渗透率持续提升,其中,截至2025年3月31日人身保障产品渗透率达45.8%,较年初增长0.9个百分点;财产保障产品渗透率达30.7%、较年初增长0.1个百分点。

  寿险新业务价值强劲增长。2025年第一季度,平安寿险持续深化“4渠道+3产品”战略,全面加强渠道建设,提升业务质量;升级“保险+服务”方案,不断深化健康养老领域布局,为客户提供更专业、更暖心的服务,赋能公司高质量发展。

  2025年第一季度,寿险及健康险业务新业务价值达成128.91亿元,同比增长34.9%;按标准保费计算的新业务价值率32.0%,同比上升10.4个百分点。多渠道综合实力显著增强。2025年第一季度,通过持续深化转型,聚焦“做优、增优、育优”三优平台,代理人渠道新业务价值同比增长11.5%,代理人人均新业务价值同比增长14.0%;银保渠道新业务价值同比增长170.8%,坚持多元化布局,夯实网点标准化经营,加速打造绩优队伍;社区金融服务渠道新业务价值同比提升171.3%,已在93个城市铺设131个网点,组建近2.4万人的“三高”精英队伍,实现存续客户全缴次继续率同比提升0.5个百分点,客户经营价值持续突破。“保险+服务”体系升级。2025年第一季度,平安寿险健康管理已服务近1,000万客户;截至2025年3月末,平安居家养老服务已覆盖全国75个城市,累计超19万名客户获得居家养老服务资格;高品质养老社区方面,截至2025年3月末,已布局5个城市、共计6个项目,均陆续进入建设阶段,上海及深圳项目拟于2025年下半年正式开业。

  财产险业绩稳健增长,业务品质保持良好。平安产险实现原保险保费收入851.38亿元,同比增长7.7%;实现保险服务收入811.53亿元,同比增长0.7%;整体综合成本率96.6%,同比优化3.0个百分点。加快转型步伐,积极推动以DeepSeek为代表的AI技术在业务核心流程中的应用,持续优化运营和经营模式。

  保险资金投资业绩优良。2025年第一季度,平安保险资金投资组合实现非年化综合投资收益率1.3%,同比上升0.2个百分点。截至2025年3月31日,本公司保险资金投资组合规模超5.92万亿元,较年初增长3.3%。

  银行业务经营保持稳健,资产质量整体平稳。2025年第一季度,受市场变化、优化业务结构等因素影响,平安银行实现营业收入337.09亿元,净利润140.96亿元。截至2025年3月末,平安银行不良贷款率1.06%,拨备覆盖率236.53%;核心一级资本充足率9.41%,较年初上升0.29个百分点。

  医疗养老战略持续落地

  差异化赋能金融主业

  平安的医疗养老生态圈既创造了独立的直接价值,也创造了巨大的间接价值,通过差异化的“产品+服务”赋能金融主业。截至2025年3月末,在平安近2.45亿的个人客户中有近63%的客户同时享有医疗养老生态圈提供的服务权益,其客均合同数约3.37个、客均AUM达6.12万元,分别为不享有医疗养老生态圈服务权益的个人客户的1.6倍、4.0倍。

  强化医险协同,客户经营成效显著。通过获客及黏客赋能金融主业,平安健康和北大医疗集团能够赋能金融端的企业和个人客户,平安寿险等也受益于集团医疗养老生态圈提供的服务权益。2025年第一季度,集团医疗养老相关付费企业客户超4.2万家,平安实现健康险保费收入超385亿元。截至2025年3月末,居家养老服务已覆盖全国75个城市,超19万名客户获得居家养老服务资格;高品质康养社区项目已布局5个城市。

  自营旗舰发展向好,完善“到线、到店、到家、到企”服务。自营旗舰方面,北大医疗集团营业收入稳健增长,2025年第一季度营业收入约12.0亿元。其中北京大学国际医院2025年第一季度营业收入5.5亿元,同比增长约9%,门诊量超过30.2万。合作网络方面,整合国内外优质资源,提供“到线、到店、到家、到企”网络服务,覆盖医疗服务、健康服务、商品药品等资源。截至2025年3月末,在国内,平安内外部医生团队约5万人,合作医院数近3.7万家,已实现国内百强医院和三甲医院100%合作覆盖;合作健康管理机构数达10.5万家;合作药店数近23.9万家,较年初新增超3,500家。

  构建“953”AI科技底座

  大模型与业务场景深度融合

  通过构建“953”护城河来实施AI科技筑底。9大数据库日均数据处理量超10亿条,覆盖2.4亿金融客户,深度洞察用户需求,提高用户体验;5大实验室(微表情、智能图像、智能语音、大数据及硅谷实验室)持续推动前沿技术探索;3大科技公司聚焦深化AI应用场景的广度和深度。平安沉淀海量数据训练大模型,持续深化金融和医养领域垂直领域大模型的建设,积累超3.2万亿高质量文本语料,31万小时带标注的语音语料,超75亿图片语料,语音、语言、视觉大模型场景准确率领域内领先。截至2025年3月31日,集团累计获得人工智能国内外竞赛冠军45项,专利申请数累计达55,435项,位居国际金融机构前列。

  科技赋能金融主业“降成本、提效率、控风险”。2025年第一季度,平安AI坐席服务量约4.5亿次,覆盖平安80%的客服总量,快速响应、解决消费者咨询、投诉问题,有效降低人工坐席成本;通过智能核保、智能理赔、智能续期,实现93%的寿险保单秒级核保,寿险保单闪赔占比达56%,寿险保单复效提升12%;同时持续提升风控水平,平安产险反欺诈智能化理赔拦截减损34.2亿元,同比增长14.0%。

  积极履行社会责任,服务绿色发展、乡村振兴。2025年第一季度,平安绿色保险原保险保费收入168.80亿元,通过“三村工程”提供乡村产业帮扶资金156.53亿元。

  展望未来,国家创新驱动及扩大内需的战略,将为内需增长和经济回升注入持续动力。与此同时,外部环境的复杂性、严峻性和不确定性仍在上升,机遇与挑战并存。中国平安坚信行业长期向好的基本面不变,将继续保持战略定力,以更强的业务韧性和更高的管理水平,坚定深耕金融主业,扎实推动业绩增长,深化“综合金融+医疗养老”战略双轮并行、科技驱动战略,践行数字化转型和三省服务工程,做好金融“五篇大文章”,为广大客户、员工、股东和社会创造长期、稳健、可持续的价值。

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