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  中共中央国务院印发《关于实施自由贸易试验区提升战略的意见》

  新华社北京4月21日电 近日,中共中央、国务院印发《关于实施自由贸易试验区提升战略的意见》(以下简称《意见》),对自由贸易试验区建设工作作出系统部署。

  《意见》提出,实施自由贸易试验区提升战略是推进高水平对外开放、推动高质量发展的重要举措。要坚持以习近平新时代中国特色社会主义思想为指导,深入贯彻党的二十大和二十届二中、三中全会精神,完整准确全面贯彻新发展理念,构建新发展格局,坚持党的全面领导,坚持以高水平开放为引领、以制度创新为核心,坚持统筹发展和安全,主动对接国际高标准经贸规则,稳步扩大规则、规制、管理、标准等制度型开放,加强改革整体谋划和系统集成,推动全产业链创新发展,将自由贸易试验区建设成为畅通国内国际双循环的重要枢纽、推动高质量发展的强劲引擎,在进一步全面深化改革、推进中国式现代化进程中更好发挥示范作用。

  《意见》强调,经过5年左右的首创性、集成式探索,实现自由贸易试验区制度型开放水平、系统性改革成效、开放型经济质量全面提升,以贸易、投资、资金流动、交通运输、人员往来自由便利和数据安全有序流动为重点的政策体系更加完善,科技创新和产业创新深度融合,现代产业集群能级跃升,新质生产力加快发展,打造开放层次更高、营商环境更优、辐射作用更强的改革开放新高地。

  《意见》提出,要增强对外贸易综合竞争力,推动货物贸易优化升级,增强服务贸易发展活力,支持数字贸易创新发展。允许区内企业以保税物流方式开展不同税号下含金矿砂的物理混配业务。探索建立生物医药企业进口研发用物品“白名单”制度,允许免予办理进口药品通关单。探索建立进口食药物质“白名单”制度,允许食品用途的食药物质按实际用途通关。支持新型离岸国际贸易业务发展,符合条件的企业按规定申请认定技术先进型服务企业。探索开展境外职业资格认可试点。推动电子提单、电子仓单等电子票据应用,推动电子签名在国际联运无纸化运输领域的应用。推动电子签名在数字身份认证中的应用,开展数字身份互认试点。

  《意见》指出,要促进投资自由化便利化,提升市场开放水平,营造市场化、法治化、国际化一流营商环境。更大力度吸引和利用外资。允许符合条件的区内外资企业开展电影后期制作服务。支持符合条件的港澳台医生取得医师资格证书后在区内开设诊所。允许境外知名仲裁机构在符合条件的自由贸易试验区设立业务机构。开展商事调解组织登记管理试点。

  《意见》提出,要打造高能级科技创新生态,促进创新链产业链融合,扩大国际科技交流合作。要建设现代化产业体系,提升产业链现代化水平,推动建设先进产业集群,促进自由贸易试验区产业协同联动。鼓励自由贸易试验区开展全产业链集成创新。支持参与国家级产业集群建设。统筹推进自由贸易试验区同国家自主创新示范区联动发展,选取有条件的地区开展探索。支持有条件的自由贸易试验区深化智能网联汽车道路测试、示范应用,开展民用无人驾驶航空试验基地(试验区)建设。

  《意见》明确,要推动数据高效便利安全流动,建立健全数据要素市场规则,提升数据跨境流动便利化水平。要构建高效畅通开放通道,提升航运服务水平,强化陆运空运辐射能力。允许以保税物流方式开展不同税号的高、低硫燃料油混兑调和业务。允许液化天然气作为国际航行船舶燃料享受保税政策。要深化金融领域开放创新,推动金融服务实体经济,有序扩大金融开放。扩大跨国公司本外币一体化资金池业务试点。支持符合条件的自由贸易试验区开展合格境外有限合伙人试点。推进以境内期货特定品种为主的期货市场开放,扩大特定品种范围,探索境内期货产品结算价授权等多元化开放路径。要实施更加积极开放有效人才政策,创新人才培育使用机制,促进人员往来便利化。

  《意见》强调,各有关地方、各部门要在党中央集中统一领导下加大改革攻坚力度,结合实际抓好贯彻落实。有关地方要强化主体责任,加大项目、资金、人才等投入力度。各部门要加强分类指导,结合实际把有关改革事项放到自由贸易试验区先行先试。商务部要加强统筹协调,会同有关部门做好跟踪问效和经验复制推广,推动自由贸易试验区提升战略顺利实施。(完)

  在2025年家装厨卫“焕新”、加力扩围实施消费品以旧换新等国家政策的推动下,4月20日,尚品宅配于西安隆重举办“向阳花开·焕新精彩”惠民主题活动,联合《向阳・花》主演兰西雅,以“国补叠加企业让利”的王炸组合拳,点燃春日家居消费热潮。活动上重磅发布门墙柜一体化新品以及“买一送一”惠民政策,精准响应消费者对高品质、高性价比定制家居的需求。

  政企协同释放消费红利 客户服务全链路升级

  活动现场,尚品宅配总经理李嘉聪在致辞中表示,随着家居国补政策落地及各地促消费措施推进,尚品宅配积极响应号召,以实际行动助力更多家庭轻松实现美好家居梦想。

  聚焦当下家居的市场需求,尚品宅配推出门墙柜及定制木门新品,通过一体化的设计、交付与服务,为消费者打造更具高级感的家居美学体验。本次活动上还特别推出“买一送一”惠民举措,定制柜类每满1万元就送1万元全屋家具,还能叠加15%的国补,让消费者“用最实惠的价格,实现最省心的家居焕新”。

  西安尚品宅配总经理孙汉强进一步解读本地化服务升级,他表示:尚品宅配扎根西安16年,见证超过8万户家庭的幸福蜕变。全新启用的3000㎡西安前置仓,为服务装上“加速引擎”,实现从“产品交付”到“客户体验”全链路升级,订单平均交付周期从15天缩短至最快7天。“驻仓质检官”对产品实施100%全检,总部派驻资深安装团队,提供一站式高效安装服务,全力保障产品的交付品质,致力于为本地客户带来更安心、更省心的家居定制体验。

  兰西雅空降西安化身体验官 角色化体验诠释空间美学

  由尚品宅配代言人赵丽颖主演的《向阳・花》在全国热映中,目前票房超1.9亿,这部聚焦女性救赎的现实主义力作,通过高密度情感冲击成为现象级话题。片中饰演聋哑小偷黑妹的兰西雅,以无声的肢体语言和眼神戏征服观众,其“龙系女孩”的野生感与坚韧气质,传递出“向阳而生”的精神内核。

  此次,尚品宅配特别邀请到这位实力青年演员,作为“尚品宅配特邀体验官”空降活动现场,通过多维度互动,诠释对美好家居生活的见解。

  -惊喜现身‘尚粉观影会’

  为答谢新老客户,尚品宅配发起‘尚粉观影会’活动,请好朋友看电影。2024年已在全国226个城市举行了470场观影活动,共邀请超过5万名好朋友看电影。

  此次在西安举办的‘尚粉观影会’VIP客户尊享《向阳·花》包场观影结束后,兰西雅惊喜现身,与现场观众分享对角色的理解和电影拍摄中的精彩故事,并一同见证尚粉观影会《向阳·花》全国包场的启动。

  有客户表示:“我家的房子装修做定制选的是尚品宅配,也给很多邻居和好朋友推荐了尚品宅配。他们的服务让我觉得很省心又很舒心,能完美满足我的要求,按照我的想法定制我的家。谢谢尚品宅配让我的小家,变得像向阳花一样温暖。”

  -解锁“角色空间”与家居美学

  从《年会不能停》中焦虑的“大厂社畜”、到谍战剧《追风者》中泼辣的农村少女、到《山花烂漫时》中坚韧的乡村女孩……兰西雅凭借扎实的演技,塑造了不少令人印象深刻的角色。

  在活动互动环节,兰西雅为这些角色人物精心挑选尚品宅配的定制方案——为“爱学习的谷雨”搭配嵌入式书柜卧房,为“活力少女牛春苗”设计折叠健身区多功能房,为“缺乏安全感的黑妹”打造暖光氛围客厅,将角色性格与家居功能巧妙结合。

  “对这些角色来说,能够有尚品宅配这样的全屋定制是很幸福的”,她特别点赞了为“黑妹”选择的方案:“黑妹的成长经历会让她比较缺乏安全感,这个家整体的色调是比较沉稳的,门墙还有柜子的色调也是一体的,看起来很舒服安静,包容性强,而且我看到这个墙上有黑妹和高月香的合影,她非常珍惜姐妹们的情感,肯定会喜欢这个!”

  结合《向阳・花》聋哑角色黑妹的演绎经历,兰西雅还为大家现场教学“家”主题手语,与粉丝互动赠送亲手制作的气球向阳花,传递“向阳生活”的理念。

  -公益联动传递社会责任

  自2013年以来,尚品宅配发起的“爱尚计划·爱上学”公益项目已经坚持了12年,累计帮助472所乡村学校更换了近4万多套课桌椅。活动上,兰西雅也参与到“爱尚计划”中来,亲自手绘环保袋,呼吁关注乡村教育,并为山区儿童送上祝福:“希望大家好好学习,永远保持热情,向阳而生,焕新精彩!”

  门墙柜一体化新品:重新定义家居美学与品质

  近年来,随着家居装修需求不断升级,一体化的全空间规划设计与一站式全屋定制服务愈发受到消费者青睐。为此,尚品宅配首席产品官黄锦超发布了2025门墙柜一体化全案新品,以核心优势刷新行业标准:

  高颜一体化:中古风、轻法风、现代极简风等爆款风格系列,实现门、墙、柜套系化一体化的开发、设计,解决“门柜色差”“风格割裂”“安装难衔接”等痛点,让家更具整体感和高级感,让家装更加省心省力。

  性能硬核升级:新品木门采用新型石墨匀质板填充,具有降噪静音、防火阻燃、防潮耐冲击等特性,搭配银离子抗菌拉手,全面守护家人舒适健康睡眠。

  AI全案设计:借助Ai设计等技术,从“免费量尺设计”升级至“免费全空间规划设计”:全空间规划、全品类搭配、全案设计服务,实现设计、交付与服务的高效协同,不仅颜值高、好搭配,更能随心选,体验感拉满。

  “买一送一”叠加国补,超强让利轻松焕新家

  活动上,尚品宅配西北大区总经理汤晓君重磅发布了“买一送一焕新家”惠民政策,以“三重补贴+全链让利”打造年度最强消费盛宴。

  买柜类送家具,补贴无上限:每满10000元定制柜类(含爆款花色柜身/背板/门板,不限空间),即送10000元全屋大牌家具(含窗帘,不限品类和品牌),沙发、床具、餐桌椅等宅配产品5000+款式随心选,真正实现“买一送一”全覆盖、品质售后有保障;

  政企双补齐发力,再省15%:在“买一送一”基础上,还可叠加政府15%专项补贴,相当于打骨折,省下来的钱可以再买一堆心仪的家居好物;

  多重福利加码:预存满额可换购尚品宅配新品定制木门、冰箱洗衣机等大牌家电;总裁返现最高可获5000元现金;更有抽奖券、“金蛋壕礼”等互动环节。

  西安尚品宅配总经理孙汉强强调:“这是我们西安尚品宅配对服务承诺的加码,希望让价格更有诚意、让客户的选择更有底气。让每一个走进尚品宅配的家庭,都能拥抱‘向阳而居’的美好生活!”

  从价格让利到价值升级 开启“政策+明星+产品”营销新范式

  活动最后,兰西雅与尚品宅配领导、合作伙伴共同启动仪式,标志着门墙柜新品与“买一送一”政策正式落地。

  此次西安活动不仅是一场促销盛宴,更是尚品宅配“影视营销”与“政策红利”的深度融合。通过兰西雅的角色化空间演绎,将“买一送一”政策从单纯的价格优惠,升维为“为每个家庭定制专属生活故事”的价值主张;而门墙柜新品的发布,则以“风格统一、健康环保、极速交付”三大优势,回应了消费者对“高颜、省心”焕新家的核心诉求。

  随着“尚粉观影会”全国同步启动,尚品宅配正以“产品力+营销力+服务力”三轮驱动,持续领跑全屋定制赛道,激活家居消费市场。当政策春风、明星效应与产品力形成共振,一场覆盖全国的家居焕新浪潮已全面开启。

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