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  来源:中保新知

  曾经定下“跻身中型财险公司第一梯队”的远期目标,又设下了“到2025年保费破百亿元”的近期目标,然而,就在实现目标的关键一年,这家财险公司的“掌门人”却下课了。

  4月14日,华农财险发布公告称,苏如春因个人原因辞去公司董事长职务,在新任董事长就任前,根据公司章程暂由副董事长朱宁代行董事长职务,履行董事长职权。

  人事变动在保险业内十分常见,但就华农财险而言,这次的变化却出乎意料。毕竟,从时间来看,苏如春担任华农财险董事长一职已近十年之久,且从其年龄看,也未达退休年龄。如今突然离职,令市场更加好奇这场人事变更背后的故事。

  2025年,对于华农财险是重要的一年,这一年,华农财险不仅有着“保费破百亿元”的目标要完成,下一年华农财险将迎来建司20周年,20周年将以怎样的成绩收官,2025年可谓十分关键。

  随着掌舵近十年的“掌门人”离开,华农财险会有怎样的变化?未来又将如何完成既定的目标?

  任职近十年“掌门人”离职

  说到华农财险董事长,其实变化得并不频繁。

  在华农财险成立初期,董事长一职是由大股东中国农发集团原董事长刘身利兼任,直到2015年,伴随浙江稽山控股集团有限公司将其所持华农财险20%股份全部转让给华邦控股集团有限公司(简称“华邦控股”),华邦控股成为华农财险第一大股东后,董事长职位也发生了调整,苏如春出任华农财险第二任董事长。

  从时间来看,苏如春担任华农财险董事长已近十年时间。回看苏如春的职业生平,这位商界风云人物的职业履历可谓十分丰富。

  资料显示,苏如春,1967年7月出生在湛江雷州一个边远小村落。他曾担任过一段时间的小学老师。1997年,苏如春放弃小学教师的工作,一个人去兰州创业,2000年12月12日,苏如春正式成立甘肃中大建设工程有限公司,开始了他建桥修路的创业历程。

  2001年,甘肃中大承建酒航公路、桥梁、路基、路面工程,这也令其在建筑行业打响了名声。后来,甘肃中大经过多次更名、业务扩展后,成为当前的华邦控股。

  目前来看,华邦控股的商业版图十分宽泛和庞大,涵盖了数智基建、养老康复医疗、数智保险金融、康养小镇开发与运营,可谓十分多元化。且在房地产领域,华邦建投集团股份有限公司已跻身中国建筑企业500强,是行业内的佼佼者。作为华邦控股的创始人兼董事长,可见苏如春的影响力。

  自华邦控股成为华农财险第一大股东后,苏如春也成为华农财险的“掌门人”,除此之外,他还曾任第十二届全国政协委员会、全国政协经济委委员,甘肃省政协委员、甘肃省兰州市政协常委,广东省湛江市人大代表、广东省湛江市政协委员,第十一届甘肃省工商联执委、副主席等多个重要职务。

  随着苏如春的离职,华农财险也将迎来第三任“掌门人”。

  或与大股东窘境有关

  任职近十年,突然离职,这样的变化着实令人意外。但人们更好奇的则是在离职背后,还有怎样的故事。

  据悉,作为华农财险第一大股东,华邦控股近年来的日子并不好过。资料显示,华邦控股与关联公司广东南粤银行存在金融借款合同纠纷,华邦控股、华邦建投与中交融资租赁(广州)有限公司存在融资租赁合同纠纷等。

  目前来看,华邦控股持有的华农财险股权已被司法冻结。2024年12月份,华农财险的另一股东中水集团远洋股份有限公司发布一则公告指出,华邦控股持有的华农财险20000万股股份全部被司法冻结,占华农财险股份总数的20%。在冻结的股份中,0股为有限售条件股份,20000万股为无限售条件股份,该司法冻结期限为三年,自2024年11月26日起至2027年11月25日止。

  不仅如此,2023年6月,广州福铭置业与华邦控股签订《债务剥离协议书》,约定广州福铭置业应付华农财险购房款和装修款的债务由华邦控股承担,截至2023年6月1日,债务款项共计2.3亿元,但截至2024年三季度末,华农财险与华邦控股关联交易账面余额已达2.44亿元。

  除此之外,华邦控股参控股的其他金融机构股份也已被司法冻结。例如,2024年11月初,华邦财险持有广东南粤银行的股份被司法冻结,因与佛山市交通投资集团有限公司存在质权纠纷案件。

  2024年11月末,兰州银行发布公告称,华邦控股持有该行全部股份被司法冻结,持股数量及比例分别为3.01亿股、5.28%,对于持有的股份被冻结,兰州银行曾表示,是由其自身债权债务纠纷引起。

  不仅如此,苏如春与其家属所持有的华邦控股股权及营业执照也均被冻结,苏如春还存在“无正当理由拒不履行执行和解协议”的行为,已被多地法院下达限制消费令。

  如此尴尬的处境,或许成为促发苏如春离职的重要原因。

  百亿保费目标“路漫漫”

  抛开股东方面,华农财险这家坐落于广东佛山的全国性财险公司,其发展情况同样引人关注。

  据悉,自2006年成立以来,华农财险走的步伐并不快。2018—2024年,华农财险保险业务收入分别为21.82亿元、26.19亿元、29.59亿元、32.03亿元、40.5亿元、47.67亿元、44.22亿元;净利润分别为0.08亿元、-2.16亿元、0.1亿元、0.15亿元、0.13亿元、0.07亿元、0.48亿元。

  从业务规模看,虽然呈逐年上升趋势,但上涨的幅度并不大,且盈利方面仍处于盈亏平衡线边缘,这样的“成绩单”在竞争激烈的财险市场并不能占到很大优势。2024年,其业务规模甚至出现“缩水”。

  再看业务结构方面,华农财险在2024年有很大变化。具体来看,2024年华农财险车险签单保费达21.9亿元,同比增长5.76%,仍然是华农财险的主营业务,但从非车险看,却有了明显缩减。如非车第一大险种签单保费从6.5亿元降至4.46亿元,第二大、第三大险种也从3.17亿元、3.16亿元缩水至1.02亿元、1.01亿元。这样的变化似乎与当下财险行业加大非车业务的大趋势并不相符,基于此,华农财险2024年业务规模出现了小幅下降。

  华农财险总经理薛康文曾在2023年年初接受采访时表示,计划到2025年保费突破百亿元,通过三至五年的努力,孵化出数个行业第一的核心产品或能力品牌,通过十年沉淀,形成一个综合能力位居前列的保险公司标杆。

  但目前来看,距离百亿目标,华农财险还有很长的路要走。

  转型、增资仍在路上

  原本“以农险为主,兼顾其他财产险种”为业务定位的华农财险,在发展过程中似乎并不如意。或许基于此,华农财险一直在寻求改变、转型,同时也在谋求增资扩股。

  据悉,2016年华农财险增资扩股至10亿元后,其注册资本金再未有变化,在此期间,华农财险曾多次推进增资扩股计划。如2019年,华农财险曾审议通过《2019年增资扩股方案》,拟增发18亿股,每股面值1元,发行价格为每股1.71元,募集资金30.78亿元。增资后,公司注册资本将由10亿元增至28亿元,但这一增资并没有结果。

  2022年6月,华农财险又审议通过了2022年增资扩股工作的提案,以及引入新战略投资者的议案,明确拟增发不超过25亿股,同意增资扩股计划和实施措施。不过,这一数额在后来出现了调整。2022年9月,在2022年第四次临时股东大会上,华农财险审议通过了《2022年增资扩股方案》,拟增发不超过15亿股,每股面值1元,发行价格为每股1.7元,募集资金不超过25.5亿元。但2023年4月份,华农财险股东中牧股份却发布公告称,放弃增资认购权。

  目前来看,华农财险仍然在寻求增资扩股的机会。

  同时,华农财险一直在谋求转型。在华农财险2024年年底举办的渠道业务重点工作规划及研讨会上,华农财险明确了业务转型目标,即从单一车险转向车险与非车险并重,并计划到2025年确立非车险增长策略。提倡通过定制产品和科技手段增强非车险销售能力,同时提出轻资产运营模式,优化服务效率,并强调差异化管理及剔劣策略的必要性,要求全面监控业务质量,确保业务增长与盈利性。

  另外,华农财险也在向“保险+科技+生态+服务”加速转型,坚持以数智化和轻资产为核心,走出了一条通过数智转型实现公司核心能力提升和差异化高质量发展的道路。

  当下来看,随着董事长的变更,战略、战术将面临怎样的变数,备受关注。

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