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  近年来,所谓“刷单炒信”,也就是通过虚假交易、好评造假等手段误导消费者的行为,日益成为电商领域的毒瘤,严重破坏市场公平竞争。近日,公安机关网安部门成功破获了一起“网络水军”刷单案,抓获犯罪嫌疑人15人,涉案资金流水高达3000多万元。

  而同样是“刷好评”,现在市面上还有多种类型的“好评返现”行为。那么,“好评返现”和“刷单炒信”是一回事吗?让不少群众上当受骗的“刷单诈骗”又是怎么一回事儿?

  2024年4月,浙江省丽水市云和县公安民警在日常的网络巡查中发现有人在QQ和微信电商群内发送刷单软件的广告,称可以在某电商平台进行刷单好评点赞,增加商家的销售量和排名。云和公安机关组织警力展开调查。

  云和县公安局网络安全保卫大队民警朱轶哲:这个团伙分工是比较明确的。首先电商平台在提出这个刷单需求之后,刷单工作室会通过刷单软件去登录电商平台的后台,获取他需要刷单物品的数据。之后再通过反编译破解通信协议的方式,去批量登录这个电商平台的小号。实际上是绕过了电商平台的验证机制,实现这个批量登录小号。然后再用刷单软件进行批量下单。下单完成之后,再通过虚假快递去对这批下单的订单进行发货、收货操作。完成操作之后再批量进行好评点赞。

  经过几个月的缜密侦查,一个隐藏在外省、组织严密、分工明确,为平台电商商铺进行信誉、销量虚假网络刷单、排名的“网络水军”团伙组织架构浮出水面。

  云和县公安局网络安全保卫大队民警朱轶哲:首先是范某某招募了一批技术人员,然后开发了一系列的刷单软件,然后搭建这个服务器后台,然后购买大量的电商平台小号,招募何某某、于某某等人成立刷单工作室,以有偿的方式在电商群内发送广告,招募商家,然后到他这里进行刷单。

  在掌握大量犯罪事实和证据后,云和网警迅速组织四十余名警力前往江苏昆山开展统一收网行动,成功打出了该网络水军团伙,一举打掉范某和某某为首的刷单网络水军犯罪链条。此次行动抓获犯罪嫌疑人15名,缴获作案手机、电脑六十余部,涉案资金流水高达三千余万元。该案实现了对刷单炒信类网络水军犯罪行为的全链条打击。

  云和县公安局网络安全保卫大队民警朱轶哲:经过我们后续调查,该团伙为五千余家商家提供了刷单服务,遍及浙江、江苏、湖北、广东、湖南等20个省份,累计刷单两千余万条,虚假评论点赞四千余万条,极大危害网购环境及市场经济秩序。该团伙涉嫌提供侵入非法控制计算机信息系统程序工具罪,现在已提起公诉。

  刷单炒信,刷好评,让普通消费者分辨不清商品和服务的真实质量,对其他商家而言属于不公平竞争,也扰乱了正常市场经济秩序。

  记者调查发现,如今市面上存在另一种“刷好评”的行为。在线上购物时,有消费者常常会在快递盒中收到商家发来的一张“好评返现”卡片,只要在商品评价中给五星好评就可以返现几元甚至十几元现金;在线下消费,例如去餐馆吃饭时,商家表示在指定平台签到、打卡、刷好评,就可以获赠一份小菜或甜品;还有的大型连锁超市推出了“在App上晒商品、发好评,就可以抽取免单奖励”等变相或者隐藏式的“好评返现”活动。

  和上述公安机关披露案件中“网络水军”刷单炒信不同,“好评返现”一般为商家所为,那么“好评返现”是否违法呢?

  中国法学会消费者权益保护法研究会副秘书长陈音江:“好评返现”这种现象确实是非常的普遍,这种行为首先是涉嫌违反电子商务法和消费者权益保护法的有关规定,涉嫌损害消费者的知情权和选择权,也涉嫌对同类经营者构成不正当竞争,涉嫌去扰乱正常的市场交易秩序。

  市场监管总局发布的《网络反不正当竞争暂行规定》明确规定,“不得以返现、红包、卡券等方式利诱用户作出指定好评、点赞、定向投票等互动行为”,换句话说“好评返现”构成违法。中国互联网协会法工委副秘书长胡钢补充,“好评返现”行为如果情节特别严重,达到相应的违法金额的也可能构成非法经营罪。

  中国互联网协会法工委副秘书长胡钢:所以从这一系列的情况看,刷单炒信也好,或者是好评返现也好,都是新形势下的虚假宣传行为。情节严重的有可能构成行政违法行为,要依法承担警告、罚款等行政责任。如果构成犯罪的,要依法承担刑事责任。

  专家指出,如今“好评返现”现象非常普遍,甚至产生了“劣币驱逐良币”的趋势:你不去做其他商家都去做,自己反而会“落后”。陈音江指出,治理此类乱象需要商家、消费者、平台方和监管部门多方发力。例如,商家要诚信守法经营,消费者拒绝好评返现的诱惑,监管部门加强行政指导和执法力度等。

  中国法学会消费者权益保护法研究会副秘书长陈音江:平台应当建立健全相关信用评价制度,对平台内商家进行规范。如果发现平台内商家通过虚假的方式或者明显发布“好评返现”的广告的,平台可以责令商家整改或者屏蔽相关信息,或者利用平台规则对其信用评价进行限制。

  刷单炒信、好评返现的背后,不仅暗藏网络水军刷单等违法犯罪行为,还衍生出其他违法犯罪活动,例如不少群众反映的“刷单诈骗”就是其中一种。

  所谓刷单诈骗,一般是不法分子通过网络途径发布以“零投入、高回报、日清日结”为噱头的刷单兼职信息,通过头几次刷单后立即返还本金和佣金骗取事主信任后,诱导其加大本金投入,随后以打包任务未完成等理由拒不返款,最终将事主拉黑。

  中国互联网协会法工委副秘书长胡钢:犯罪嫌疑人往往是以刷单炒信这种“零门槛、高收益”的方式来诱导相关人员参与到刷单炒信中。往往是一开始有金钱收入,过一段时间很可能给你引导到其他方向,比如非法投资行为。或者是让你前期先打入相关押金、备用金等等然后就失联。这样的话就骗取了那些希望通过刷单炒信这种行为来赚些小钱的不明真相群众,诈骗了他们大笔金额。

  “网络点赞员”“网络兼职”“做任务”“圈粉”等等关键词的背后,往往都是披着刷单炒信“面具”的诈骗行为。最明显、最稳定的特征就是:早期小投入、能返利,获取信任;后期大投入、被拉黑,血本无归,对此胡钢提醒:

  中国互联网协会法工委副秘书长胡钢:无论如何,建议我们广大公众要明确,刷单炒信是一种违法乃至犯罪的行为,同时也要特别警醒,因为刷单炒信而引发的诈骗行为。

  (中央广播电视总台中国之声)

  神舟二十号载人飞行任务新闻发布会今天(4月23日)上午在酒泉卫星发射中心召开。发言人介绍,经任务总指挥部研究决定,瞄准北京时间4月24日17时17分发射神舟二十号载人飞船。

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