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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82
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一加中国区总裁李杰

  2025年4月24日,一加已经举办多次发布会的北京工业大学体育馆,一加13T发布。会后的媒体群访中,一加中国区总裁李杰用两小时完整勾勒出品牌的战略地图。从6.32英寸小屏旗舰的产品哲学,到应对AI革命的务实路径,这场对话呈现出清晰的商业逻辑:以用户真实场景需求为锚点,用技术确定性破解市场不确定性。

  小屏赛道的精准入局

  面对“为何押注小屏性能旗舰”的质疑,李杰抛出一组关键数据:在200名深度访谈用户中,40%明确存在“小屏+顶配性能”需求,而当前市场供给近乎空白。“市面上的小屏机要么续航差,要么散热弱,甚至横屏握持硌手。”李杰以“牛仔裤口袋测试”演示产品逻辑:185克重量与71.9mm机身宽度的组合,源自用户“放入口袋不鼓包”“单手操控不滑落”等具体场景需求。

  为突破物理限制,一加13T祭出三大技术方案:

  • 散热重构:电池盖集成散热系统,VC均热板面积提升23%
  • 电池革命:硅碳负极电池实现3英寸机身塞入6000mAh容量
  • 操控优化:47mm黄金人像焦段与游戏静音模式的场景化适配

  “这不是参数竞赛,而是对用户生活方式的具象化响应。”李杰强调,40%的潜在需求转化已获预售数据验证。

  技术纵深的双螺旋

  当被问及AI战略时,李杰给出反常规答案:“与其追逐万亿参数,不如先解决玩家放下手机充电时在想什么。”这种务实主义体现在三个层面:

  1. 硬件定制:显示IC与Wi-Fi芯片的逆向定制,针对性优化游戏触控与网络稳定性
  2. 场景交互:独创“左记右问”物理按键,将AI能力嵌入体检报告分析等真实场景
  3. 生态协同:与《原神》《逆水寒》等工作室建立技术联调机制,确保“帧率优先于温控”

  “我们1000人的工程师团队,核心任务不是跑分,而是把“游戏中途接电话不卡顿”这种细节做到极致。”李杰透露,游戏认知团队已捕捉到37个类似痛点场景。

  供应链的“动态平衡术”

  针对小屏旗舰的供应链挑战,李杰坦言成本比同级大屏机高22%,但指出两个破局点:

  • 器件创新:硅碳负极电池等新技术撬动差异化体验
  • 生态反哺:下月将发布的两款大屏旗舰形成产品矩阵,摊薄研发成本

  “当预售数据证明用户愿为精准需求买单时,供应链自然会被激活。”这种“需求验证先行”的策略,已在Ace5系列160万台销量中得到验证。

  穿越周期的“生存法则”

  面对国补退坡与关税波动的双重压力,李杰亮出底牌:

  • 用户留存:京东99%好评率与历史新高的NPS值
  • 效率革命:全面接入OPPO售后体系,节省30%运营成本
  • 技术储备:7英寸以上形态的“手机/平板模糊地带”探索

  “真正的护城河不在配置表,而在用户放下手机时的那句“这钱花得值”。”当被问及万毫安电池前景时,李杰的回应耐人寻味:“技术永远服务于场景,而非参数虚荣。”

  这场对话最终指向一个结论:在参数内卷的手机行业,一加正试图证明——精准命中一个真实场景,远比覆盖十个伪需求更具商业穿透力。

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