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4月20日晚,零点有数发布(301169.SZ)2024年度业绩报告,公司实现营业收入34,345.72万元,较上年度下滑8.99%,归母净利润-7,195.57万元,业绩出现续亏。

零点有数表示,2024年市场竞争进一步加剧,客户侧压缩预算但是工作量基本不变甚至为满足客户需求还有增长的趋势,由此也同步推高了公司成本率。虽然总体收入金额下降约8.99%,但公司2024年形成收入的总项目数增加了8.25%。在行业竞争加剧的现实情况下,公司凭借技术积累和品牌优势稳住了存量市场规模,充分说明公司近年来持续推进业务转型的正确性、必要性和迫切性。

“算法软件化”驱动业务转型阵痛中长期增长趋势显现

数字化转型已经成为驱动各行各业高质量发展的核心动力。为响应国家数字经济战略,满足各行各业数字化转型需求,近年来零点有数积极推进核心业务数智化转型升级,通过深化“数据分析专项服务在线化+数据智能垂直应用软件化”的业务模式,不断拓展业务覆盖区域和领域,服务于国家治理能力现代化、商业决策支持智能化,服务国家数字经济发展。

2024年,公司决策分析报告业务营收25,789.43万元,较上年度有所下降。作为业务转型升级的重点方向的数据智能决策服务全年实现收入8,556.29万元,占营收比重的24.91%,占比较上年度基本持平。公司强调的“算法软件化”作为驱动公司业绩增长和业务转型的关键因子得以持续体现。

分行业来看,公司在公共事务领域业务营收15,300.26万元,营收占比为44.55%。在商业领域公司营收19,045.47万元,营收占比为55.45%,且表现更具韧性,同比上涨1.25%。尤其是在消费领域以及烟草领域,营收实现较大幅度增长。

可见,零点有数在公共事务领域与商业领域者两大领域的业务2024年中呈现出更加积极均衡、协同发展趋势。首先,零点有数深耕公共事务领域多年,形成了较强的技术和品牌优势,赋能商业领域业务开疆拓土。而商业领域业务为公司带来了稳定的业绩贡献和充足的流动性,反哺公共事务领域进一步夯实公司的行业地位和竞争优势。

目前我国政务数字化与智能化发展加速,但存在从分领域、分区域逐步推进到形成大统一市场的渐进式过程。存量市场碎片化项目较多,单项目金额较小,2024年零点有数也因此呈现出营收下降、项目量增加的情况。而随着大统一市场的深入推进,政务服务领域的市场竞争也将趋于集中,零点有数“以价换量”的策略或有助公司在该领域形成先发卡位优势。

行业分析师认为,零点有数通过商业领域产品软件化拉动利润提升,通过资深公共事务背景领跑核心行业的国产化替代,协同均衡发展形成了公司未来清晰地增长路径。

此外,值得注意的是,2024年公司完成收购海乂知55%股权,年报中合并了海乂知2024年末的资产负债表,但并未合并其利润表。年报显示,海乂知2024年实现扣非净利润1,069.05万元,且完成收购时的2024年度业绩承诺。后续海乂知的营收和净利润并入上市公司财报,将极大增厚零点有数的业绩。

“技术产业化+运营降本增效”双向推进构建盈利持续提升核心引擎

零点有数业绩表现出较强的韧性,得益于其构建的以核心技术创新发展与各垂直领域应用场景深度融合为核心的驱动引擎,能够迅速实现公司核心技术的产业化应用。

2024年,零点有数研发投入6,842.97万元,占营业收入的比重达19.92%。从公司年报来看,公司的研发投入主要集中在公司募投项目的推进和产业化推进。

其中,公司“有数决策云脑”研发项目顺利结项,该项目聚焦于政务领域围绕为企为民服务、在商业领域围绕客户及渠道精细化管理,相关应用解决方案已经在众多实际场景中不断优化并实现规模化应用。

此外,零点有数持续积极探索大模型、多模态等人工智能技术的应用性开发。公司在“零点挚政”垂类模型产品中持续探索数据蒸馏、模型蒸馏技术的应用,以提升模型业务支撑中的信息分类的准确性并降低其算力与数据的成本。该垂类大模型产品在热线领域已实现客户订单销售,并逐渐在营商环境、社情民意、客户洞察、货品营运等公共事务与商业管理等业务场景中实现落地。

为进一步丰富和增强公司的核心技术体系及产业化水平,2024年,零点有数通过并购海乂知拓展知识图谱的应用领域服务,进一步夯实公司技术底座,增强公司在大模型时代“数据-知识-洞察-决策智能化”业务的竞争力。同时,下游应用场景也进一步拓展到金融、保险、汽车以及汽车后市场等领域,成为公司新的业务增长点。

从2024年零点有数的研发成效来看,随着募投项目的逐步实施,公司的核心技术渐成体系,且公司的创新研发战略思维发生“蝶变”,更加注重前沿技术的产业化应用和经济利益流入,有助于提升公司研发投入的产业化水平。

客观来讲,当前人工智能行业整体仍处于高投入、低回报的早期发展阶段,面临技术不确定性和市场风险的双重考验‌。商业化能力提升的同时,仍然需要提升公司的经营能效,以保证公司在激烈的竞争中实现突围和长期高质量发展。

2024年,零点有数积极强化企业内控,通过强化回款管理、团队结构优化、研发过程降本增效等措施,提升企业经营能效。年报显示,公司经营性现金流净流出收窄,尤其是第四季度营收大幅增长,现金流净流入达4,563.94万元,企业的经营水平明显得到提升。

整体来看,2024年零点有数公司仍处转型阵痛期,但技术积累+场景落地能力较强的优势得到了充分的展现。随着数字经济政策催化和行业红利不断释放,零点有数的长期增长逻辑会更加稳固。

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