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  来源:国际金融报

  截至4月16日,已有20家理财公司业绩随着上市银行2024年年报公开。

  《国际金融报》记者注意到,股份行理财子公司产品管理规模和净利润依旧处于领跑地位,国有大行理财机构增长迅猛,工银理财和农银理财期末产品规模已逼近2万亿元。

  此外,多家理财公司奋力拓展代销途径,部分理财公司代销合作机构数量翻番。

  受访专家指出,大力拓展代销渠道是理财子公司成为真正适应市场的资管机构的必然选择,突破母行渠道限制以触达多元客群,而不是单纯依靠母公司或者单一渠道。未来,大行理财机构将继续依托母行渠道和稳健定位巩固优势,股份行理财机构则通过市场化机制保持竞争力。

  13家机构加入“万亿俱乐部”

  随着银行最新年报数据陆续披露,多家银行理财子公司2024年“成绩单”浮出水面。

  据《国际金融报》记者梳理,截至4月16日,已有20家银行理财机构业绩数据公布。从2024年净利润来看,赚得最多的仍是股份行理财子公司。

  其中,招银理财、兴银理财和信银理财2024年净利润超过20亿元,分别为27.39亿元、26.94亿元和24.92亿元,目前位列前三。六家国有大行理财子公司净利润均超过10亿元,其中,中银理财和农银理财逼近20亿元,分别为19.63亿元和19.56亿元。

  从期末理财产品存续规模来看,有13家银行理财子公司已加入“万亿俱乐部”。

  其中,中邮理财和民生理财首次突破万亿门槛。招银理财和兴银理财产品存续规模均超过2万亿元,分别为2.47万亿元和2.177582万亿元,目前排名居前,但较去年同期出现负增长。此外,国有大行理财子公司增长迅猛,农银理财和工银理财产品存续规模逼近2万亿元,分别为1.97万亿元和1.96万亿元。

  从增速来看,交银理财和中邮理财较去年同期分别增长31.39%和31.68%。据往年数据估算,工银理财和农银理财的增速达到20%以上。

  为何国有行和股份行理财子公司规模增长出现分化?

  在排排网财富理财师荣浩看来,国有大行理财子公司产品规模增速高主要受益于母行存款向理财转移,低风险偏好资金涌入固收类产品,且此前基数较低。头部股份行规模下滑则因市场接近饱和、竞争加剧,叠加产品结构调整,例如高收益产品吸引力下降等。

  “未来,大行机构将继续依托母行渠道和稳健定位巩固优势,股份行头部机构通过市场化机制保持竞争力。中小股份行分化或将加剧,出现大行占规模、股份行靠创新的局面。”荣浩展望道。

  积极拓展代销渠道

  与理财子公司业绩一同披露的还有各级机构的代销情况。记者注意到,过去一年间,银行理财子公司正大力拓展代销渠道,部分机构合作的代销机构数量甚至翻番。

  以兴银理财为例,兴业银行年报数据显示,截至报告期末,兴银理财渠道布局持续扩面,累计开拓中小银行代销合作机构超500家,公司在中小银行代销渠道的理财余额达1901.62亿元,较上年末增加156.97亿元。青岛银行也在年报中指出,报告期内,青银理财行外代销渠道已达90家,较上年末翻倍增长。

  如何看待当前银行理财代销市场情况?

  荣浩指出,当前理财子公司代销渠道竞争已呈白热化。头部股份行代销机构超500家,代销收入贡献显著,中小银行也在加速转型代销以替代自营理财。

  “这是理财子公司成为真正适应市场的资管机构的必然选择,突破母行渠道限制以触达多元客群,而不是单纯依靠母公司或者单一渠道。”荣浩在接受采访时直言。

  据普益标准此前披露的理财公司被他行代销的产品数量占比情况显示,苏银理财、南银理财和渝农商理财被他行代销产品占比均在70%以上。

  “理财公司在依托母行渠道的同时,积极拓展其他代销机构,有助于丰富产品销售渠道,提升产品市场占有率。”普益标准研究员董丹浓表示,“截至2024年末,除3家合资理财公司外,共有28家理财公司打通了他行的代销渠道。较上年相比,理财公司除母行外代销机构数量快速增加。整体来看,理财公司被他行代销的理财产品中,固收类产品仍占据主导,混合类产品数量占比较去年有所提升,表明市场对多元化投资的需求正在逐步提高。”

  展望后半年理财市场,荣浩预计,理财规模将继续增长,但也将面临“资产荒”持续、债市波动加剧净值回撤、中小机构合规压力上升等挑战。

  “受益于存款转移、权益投资政策松绑、代销渠道扩容等,理财规模或将达到35万亿元。产品结构方面将以‘固收+’为增长主力,规模或突破33万亿元。此外,政策推动理财资金入市,权益类占比或从2%提升至4%,混合类产品增量显著。养老理财也将加速扩容,科技金融(如AI主题)产品创新活跃。”荣浩分析指出。

  在普益标准研究员赵伟看来,2025年,随着未成立理财子公司的中小银行加速退出理财发行市场,理财业务将进一步集中到理财公司,这将促使理财业务朝着更加规范化和高质量化方向发展,从而带动理财市场规模稳步上升。从理财公司内部竞争格局来看,近年来股份制银行理财子公司强调全渠道拓展,并大力开拓多元化代销渠道,规模增势迅猛,短期或将继续占据第一梯队。同时,在监管不断引导理财资金入市的趋势下,银行理财参与资本市场的方式和途径有望进一步得到优化,理财产品也可能会适当提升权益类资产的配置比重。

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