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千呼万唤始出来,石头科技首款洗烘套装即将上市。

根据石头科技官方消息,石头洗烘套装Z1Max系列即将于4月21日上市。

此前,在2025年中国家电及消费电子博览会(AWE)中,该款洗烘套装产品就凭借“全球首款全面屏外观设计”和“行业内万元以下唯一一款洗烘双绿标产品”等亮点,引发业界广泛关注。

可以看到,继2023年夺得扫地机器人销额全球第一后,2024年继续稳坐全球扫地机器人全球销量销额双第一的石头科技,正在以硬核科技为基础,不断引领产品体验、生活方式的变革,为洗衣机市场带来全新价值锚点与创新方向。

全球首款全面屏与万元以下唯一洗烘双绿标套装

这款将于4月21日正式推出的洗烘套装,从外观到技术均展现出强大的创新实力。

就设计层面而言,石头洗烘套装采用门屏一体的全面屏外观设计,将显示屏与洗衣机门完美融合,“全屏”未来感设计美学,不仅颠覆了传统洗衣机的视觉形态,更树立了“隐于无形”、“显隐得当”的行业美学新标准。

更具突破性的是,石头洗烘套装拥有创新性的烘衣黑科技,成为了行业内万元以下唯一一款获得国际羊毛局洗烘双绿标认证的产品。

国际羊毛局的认证标准极为严苛,根据羊毛衣物洗/烘后的缩水、洗净、外观、耗水耗电等性能指标分为黑标、蓝标、绿标三个水平。绿标认证代表着最高的洗烘标准,不仅能够保证衣物保色护型、柔软亲肤,还兼顾了节能省电、低碳环保。

据了解,此前国内市场上只有定价1——2万元以上的卡萨帝指挥家系列洗烘套装获得过羊毛洗烘双绿标认证。而拥有奢级衣物护理体验的石头洗烘套装的出现,一举击穿了洗烘双绿标产品通常远超万元定价的行业壁垒,为更多普通消费者带来了高端洗护体验。

石头洗烘套装之所以能够获得国际羊毛局双绿标认证,得益于其搭载的多项核心技术。其中,ZeoHyb分子筛超擎热泵烘干系统是石头科技首创的烘干黑科技,实现了更快速、更柔和的烘干效果;RRMariner全域精控洗烘算法,可以自主感知舱内环境数据,实时监测和分析洗烘状态,实现各项功能的精准控制与程序参数的多维调控,为用户提供更加智能化、个性化的洗烘体验。

此外,石头洗烘套装还带来了超净慕斯洗功能,通过自研预混洗涤技术,实现了高达1.2的超高洗净比;12kg洗+12kg烘的超大容量设计,满足家庭多样化的洗烘需求;智能化的操作界面和语音控制等功能,让用户能够更加便捷地享受洗烘服务。这些创新技术的应用,不仅使石头洗烘套装性能出众,更为整个洗烘行业提供了新的技术思路和发展方向。

石头科技倒逼传统品牌加速创新

在清洁电器赛道的石头科技,为何选择进入洗衣机这个红海市场?

对此,业内人士分析认为,当前家电创新的核心逻辑,是在饱和市场中,直击未被满足的痛点,从而实现从“内卷”到“外拓”的跨越。企业的本质应当是以用户需求为锚点,通过技术下沉与设计升维重构行业价值链条。企业可以尝试从硬科技+软体验的双轮驱动模式进行破局。

2024年,以旧换新政策落地后,洗衣机市场迎来结构性升级。数据显示,政策拉动下,2024年洗衣机零售量同比增长7.3%,其中洗烘一体机、大筒径产品成为增长主力。海信、海尔等企业借势技术创新布局,推广高端产品。如海尔云溪376洗烘套装通过热泵技术实现“洗烘护一体化”,销量同比激增30%。

与此同时,石头科技将创新能力延伸至洗衣机领域,催生了全新的产品逻辑。数据显示,2024年石头洗烘一体机销售额同比增长374%,双十一期间更以282%的增长率登顶12KG洗衣机销量榜首。

对于石头科技的战略方向,石头科技创始人昌敬透露,洗衣机品类是石头的“第二增长曲线”。业界认为,伴随此次全新洗烘套装在4月的正式到来,补齐洗衣机全品类版图的石头,后续表现值得重点关注。

在洗烘赛道,石头科技持续发力。2023年,自石头科技推出分子筛洗烘一体机H1系列以来,创新性地开辟出行业内第三种烘干技术路线,随后通过9款洗衣机产品的密集发布,不仅完成洗烘一体机和迷你洗衣机两大产品线布局,更实现了从1000元入门级到7000元中高端市场的全覆盖,打开了石头科技在洗烘市场的增量空间。

2024年双11购物节期间,石头洗衣机凭借产品性能与良好口碑,在各大电商平台大放异彩,展现出强劲的市场竞争力。据数据显示,其在京东、天猫、抖音等平台的数据均处前列。

随着石头洗烘套装的上市,石头科技第二增长曲线已呈现出昂扬上攻的态势。石头科技在洗烘领域的深耕已开始让市场出现变化,通过将双绿标认证产品的价格锚点下探至万元以下,不仅倒逼传统品牌加速创新,更推动着高端功能的普惠化进程,真正实现了消费升级与产业升级的双向奔赴。

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