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  2025年4月23日,洽洽食品发布2024年年报及2025年一季报。2024年实现营收71.31亿元,同比增长4.79%;实现归母净利润8.49亿元,同比增长5.82%。

  2024年洽洽食品营业收入成功突破70亿元,站在当下来看,渠道下沉、新渠道扩张、出海市场有望贡献新的增量。

  营收突破70亿之后哪些亮点值得关注?

  从经营层面来看,洽洽有诸多亮点,一是“葵珍”通过高端会员店、精品超市等新渠道的拓展,获得持续增长。

  葵珍是洽洽食品推出的高端产品,拥有较高的毛利率。在葵花籽业务增速放缓的大背景下,葵珍承担着向上打开高端价格带,提升品牌形象的任务。

  二是坚果礼盒销量持续提升。坚果是洽洽食品葵花籽之外的第二增长曲线,2017年推出小黄袋之后,迅速抢占竞争对手的市场份额,此后坚果业务每年都保持两位数增速(除2023年外),2024年坚果类收入占比已经接近27%。

  洽洽食品坚果产品以每日坚果为核心,2024年公司加大了风味坚果产品的推广力度,同时通过向三四线等下沉市场推广每日坚果礼盒,市场下沉和SKU增加是推动坚果业务增长的的主要驱动力。

  目前国内坚果市场仍处在扩容期,根据FAO和USDA数据,中国和美国人均树坚果年消费量分别为1.28kg/3.41kg,美国是中国的2.67倍,相比之下,中国还有很大提升空间。而洽洽食品作为坚果炒货行业龙头,将受益于市场规模扩容。

  三是公司的品牌力持续提升,去年洽洽强化了“快乐就要洽洽洽”的品牌新主张,推出了城市版主题产品,邀请郭麒麟为品牌代言人,赞助年度压轴喜剧竞演综艺《喜剧大会》。同时冠名泡泡岛音乐与艺术节•华东站SOSO舞台以及赞助泰国重点音乐节项目。还与合肥文旅联合打造“躺春嗑瓜子大赛”。以创新的形式和玩法切入年轻消费群体,推动品牌年轻化。

  目前洽洽已经是坚果炒货行业市占率第一的龙头,公司的发展同时也伴随着品牌的不断升级。2021年成为首家入选“新华社民族品牌工程”的坚果品牌。2024年,洽洽食品以526.78亿品牌价值蝉联“亚洲品牌500强”,风味瓜子系列一举斩获2024中国旅游商品大赛金奖。25年4月,入选工业和信息化部发布的首批“中国消费名品名单”,是坚果行业唯一入选企业。

  增长动力:自建工厂保证品质渠道下沉+新渠道拓展贡献增量

  近几年洽洽食品一直保持着较快的营收增速,2024年营业收入成功突破70亿元。站在当下来看,洽洽的增长动力来自什么?

  首先从产品来看,作为行业龙头,洽洽食品拥有很强的产品创新及推广能力,这种能力在蓝袋瓜子系列和每日坚果系列上得到了验证。

  洽洽食品2011年上市,上市后业绩增长一度停滞,2015年前后进行改革,推出了“蓝袋瓜子”和洽洽坚果,此后“蓝袋瓜子”推动了瓜子业务的继续增长,坚果业务则成长为公司第二增长曲线。

  2020年以后公司发布坚果+战略,加快产品推新速度,同时注重品牌和产品年轻化。2024年针对年轻消费群体推出榴莲瓜子等臭门真经系列瓜子等新品,市场表现良好。对于平台型公司来说,不断增加的SKU是带动公司持续增长的重要驱动力。

  从行业发展趋势来看,掌握供应链和生产端未来将成为消费企业的核心竞争力,在坚果炒货领域,洽洽食品是较早布局产业链和自建工厂的公司。

  根据东兴证券研报信息,洽洽食品在我国葵花籽主产区如内蒙古、新疆、甘肃、东北等有100多万亩合作的向日葵种植基地,同时还与俄罗斯优质葵花籽生产基地合作,从国外获取优质的葵花籽资源。我国树坚果主要依赖进口,洽洽与国际一流供应商建立了稳定的合作关系,在直采模式下,能够实现对原材料品质和价格的直接管控。

  在生产环节,洽洽在全世界拥有11大工厂,2024年11月,洽洽第十一座工厂于包头竣工投产。

  对于供应链和工厂的掌握能够有效保证原料和产品品质,而且随着生产规模的扩大,可以提升效率降低成本,提升毛利率。

  2024年11月底,驻华外交官在“见证安徽高质量发展”活动中探访了洽洽透明工厂,“透明工厂”是技术创新+质量承诺+营销IP的结合,代表了公司在产品品质和品牌建设上的实力。

  从渠道端来看,洽洽食品仍存在向低线市场和乡镇下沉的空间,2024年终端覆盖率的提升是业绩增长的重要原因。此外,仓储式会员超市、社区生鲜超市、零食量贩店、折扣店等新渠道正在成为新的增长点。2024年10月管理层透露,零食量贩渠道总体提升比较快,公司针对这一渠道开发了单独定制产品。除此之外,海外市场也提供了新的增量。

  对于洽洽食品来说,渠道下沉、新渠道拓展、海外市场突破,有望给公司带来新的增量。而在供应链和自建工厂上的优势,将让洽洽在激烈竞争中保持自己的优势。

  来源:日月谭天

  【#外交部回应美方坚称中美正在谈判#】4月25日下午,外交部举行例行记者会,有记者就美方坚称中美正在谈判一事进行提问。外交部发言人郭嘉昆:昨天,我和商务部的同事已经明确回答了这个问题。中美双方并没有就关税问题进行磋商或谈判,美方不要混淆视听。

  日本零售巨头柒和伊控股公司表示,随着美国消费者努力应对美国关税的影响,公司将不得不重新审视供应链并严格控制成本。这家拥有7-11便利店的集团即将上任的首席执行官斯蒂芬·达卡斯表示:“我预计我们将面临更具挑战性的零售环境。”

  美国总统特朗普为重塑全球贸易版图而实施及筹划的关税政策,预计将推动商品价格大幅攀升。

  将于下月掌舵的集团外部董事达卡斯指出,美国关税政策对企业的最大影响将体现在消费者行为变化,而非直接影响其供应商。“在这种环境下,需要更严格审视供应链体系,压缩运营成本以加强控制”,他补充道。

  柒和伊集团目前正在艰难应对加拿大便利店巨头AlimentationCouche-Tard(ATD.TO)提出的470亿美元收购要约,同时持续推进提升企业价值的战略。该战略成功与否,很大程度上取决于其美国市场逾1.2万家门店的业绩改善。北美地区营收占该集团总销售额的73%。

  达卡斯透露,公司仍计划在2026年下半年分拆北美业务上市,但具体将视届时市场环境而定,存在延期可能。“上市计划能为我们提供更灵活的资金,以加快门店投资力度”,他表示将重点增加高利润的简餐服务型门店数量。

  其他战略调整包括向贝恩资本出售大型超市业务部门,以及启动总额约2万亿日元(140亿美元)的股票回购计划(持续至2030财年)。虽然与加拿大收购方保持沟通,但公司认为交易难以通过美国反垄断审查。

  曾负责评估收购要约的特别委员会前负责人达卡斯拒绝对谈判进展置评,并强调:“我出任CEO与收购要约无关。管理层内部从不讨论Couche-Tard,因为这些事务由特别委员会全权处理。”

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