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  郑州大学教授获国际知名奖学金资助,却因名为“范冰冰”苦恼

  别让流量密码劫持学术成就

  近日,多个以“范冰冰获国际大奖”“范冰冰获国际知名奖学金”“范冰冰获奖了”为标题的信息在网络风传,多个自媒体发布了类似的消息。你以为获奖的是演艺明星范冰冰?实则不然,其实是郑州大学材料科学与工程学院的教授范冰冰获得了英国皇家学会沃尔夫森奖学金项目支持,获得了13.12万英镑的资助。

  这些标题不仅唬住了不少网友,也让真正的获奖者郑州大学教授范冰冰感到了困扰。据4月14日潇湘晨报的消息,4月13日,范教授在社交平台发言,“很忐忑”“实际上也就是个项目”“加上郑州大学四个字这么难吗”。在评论区,有网友说,比起郑州大学,范冰冰这个名字更有流量,范冰冰教授在下面回复“有道理,但让我心里感觉很不爽。”其实范教授此次拿到的奖学金相当有分量——每年全球仅支持15人的科研资助项目,同时也是中国大陆学者首次获此殊荣。然而,这场本应属于学术界的喜讯,却在社交媒体上因“范冰冰”这一名字与明星同名,演变为一场关于“流量劫持”的争议。

  实际上,郑州大学官网公布这则获奖消息是在3月3日,距今已有一个来月了,说来算是一则“旧闻”,若非被“标题党”们发现了两者同名的巧合,恐怕这条获奖消息也不会在网络引发如此多讨论,正如网友所言,如果说是郑州大学教授获国际大奖,流量大约不会太高,但如果说是范冰冰获国际大奖,那一定能吸来不少眼球。

  这样令人“不爽”的标题乌龙发生过太多太多,2023年“张艺谋老师逝世”这个标题党消息就惹来众怒,事实是北京电影学院教授、张艺谋的老师司徒兆敦逝世,结果一些自媒体却玩起了文字游戏把“的”去了,误导众人看到标题心头一惊,还以为是导演张艺谋去世了,“营销号真的够了。”“缺不缺德啊,加个‘的’会怎样。”遭到“标题党”蹭热度的名人不止张艺谋,“邓超同志被评为烈士”给网友惊的以为是演员邓超,原来是消防员邓超,“梁朝伟劝人投案”敢情是派出所民警梁朝伟,跟演员梁朝伟也是八竿子打不着,与名人同名同姓本该加上明确的身份、职业定语与名人加以区分,却反而成了一些“标题党”吃流量百试不爽的利器,就连发布都已过去一个来月的“郑州大学教授范冰冰获奖”消息都能蹭上明星范冰冰的名字吃上一拨新鲜流量,实在令人无语。

  名人明星有很高的话题度,一举一动都能引发公众关注和讨论,带着名人名字的文章自然会吸引读者的好奇心,如果文章内容真的与名人有关系,获得流量无可厚非,但如果是蓄意利用了公众对名人的好奇和关注,把同名同姓当成了幌子在标题上打个擦边球,其伤害的不仅是被蹭的名人及事件中真实的人物,也让一条正经严肃的信息成为无聊消遣的玩物,当网友们热议自媒体蹭范冰冰的热度时,还有多少人在讨论范教授所获得的这个奖在学术界有多重的分量和影响?

  2024年,发布了《公众号内容规范系列|关于公众人物误导性内容的规范》,其中给出的典型违规示例中就包括“同名误导”,为蹭社会热点吸引点击,在发布与知名公众人物同名的人物资讯时,标题封面均不交代清楚具体人物信息,误导用户。

  扬子晚报/紫牛新闻记者沈昭 新闻结尾 有翡原著小说在线阅读_如何在艺术与商业之间找到平衡?的相关文章
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